Manager, DTC Performance Marketing Cuisinart

Manager, DTC Performance Marketing

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. Conair has always been driven by a passion for innovation; it's part of the Company's DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scnci, TRAVELSMART by CONAIR, and Waring.

Conair's passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company's goal is to ensure that every household in the world eventually owns one of our products.

The Manager, DTC Performance Marketing will be an integral member of the newly created centralized performance marketing team, which oversees marketing efforts across all business units of the company. While this position will focus on the Cuisinart ecommerce businesses, it will also contribute to cross-brand strategy and the sharing of best practices. This role will oversee all aspects of direct-to-consumer performance marketing across multiple channels, including Meta, Google, TikTok, affiliate, and email. Reporting to the Director of DTC Performance Marketing, this individual will serve as the day-to-day lead with agency partners, ensuring campaigns are optimized for maximum revenue impact and aligned with brand objectives. The ideal candidate is both a strategic thinker and a hands-on operator, able to partner with agencies, internal teams, and cross-functional stakeholders to achieve ambitious performance targets.

Key Responsibilities :

• Own the day-to-day performance of the Cuisinart ecommerce marketing channels, ensuring strategies are aligned to revenue and ROAS goals.
• Serve as the primary point of contact for agency partners, managing campaign execution, optimization recommendations, and performance reporting.
• Propose media budgets and allocation strategies by channel, securing alignment with leadership and ensuring efficient deployment of spend.
• Actively review platform performance in Google, Meta, TikTok, and affiliate networks to identify optimization opportunities and ensure best practices are applied.
• Lead the development and execution of testing roadmaps, including incrementality tests, A / B creative testing, and other performance measurement initiatives.
• Collaborate with internal teams to brief and develop creative assets tailored to channel best practices and performance objectives.
• Partner with analytics and ecommerce teams to refine KPIs, improve reporting accuracy, and adapt measurement approaches in a privacy-first, cookie-less environment.
• Monitor marketing efficiency ratio (MER) and other key metrics to ensure marketing investments are delivering profitable growth.
• Prepare and present performance updates, insights, and recommendations to senior leadership.

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What we offer :

Are you passionate about this opportunity but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!