UGC Creative Strategist

A company is looking for a UGC Creative Strategist who will develop high-performing UGC ad concepts and optimize performance-driven campaigns.

Key Responsibilities

Develop creative concepts and content strategies for UGC campaigns across various platforms

Analyze campaign performance data to refine creative direction and optimize future briefs

Collaborate with creators and internal teams to ensure high-quality, on-brief content

Qualifications

3+ years of experience in creative strategy, content marketing, or paid social performance marketing

Proven experience in conceptualizing and directing high-performing UGC ads

Deep understanding of TikTok, Meta, and short-form video culture

Strong analytical mindset to translate data into actionable insights

Familiarity with creator economy platforms and basic video editing knowledge is a plus