Business Development Manager

Position Summary : At ComForCare Home Care, the Business Development Manager plays a critical role in representing the brand, expanding community partnerships, and driving referral growth. This position leads marketing strategy, manages referral pipelines, and collaborates across departments to promote our mission of helping clients live their best lives at home.

Key Job Responsibilities :

Develop and implement strategic marketing and business development plans to drive growth and client acquisition.

Responsible for overall territory development and referral growth with referral sources including hospitals, rehabilitation centers, physician offices, community organizations, and senior living communities through the use of effective sales calls and presentations.

Represent ComForCare Home Care at local events, professional networks, and community forums to enhance brand visibility.

Maintain a working knowledge of all services offerings and ensure compliance with relevant healthcare regulations.

Collaborate with agency staff to ensure alignment in service messaging, intake processes, and client satisfaction.

Conduct regular market assessments to identify trends, opportunities, and areas for improvement.

Track key performance indicators (KPIs) and prepare reports on marketing outcomes and referral trends.

Supervise marketing team members (as applicable), providing guidance and support to achieve departmental goals.

Leverage Care Enhancement Programs to differentiate ComForCare Home Care from other home care agencies in the marketplace.

Backup assistance with on-call phone coverage.

Qualifications :

Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred.

3+ years experience in healthcare marketing, business development, or community outreach, preferably in home care or home health.

Familiarity with regulatory and payer environments in home-based services.

Proven success in referral development, contract negotiation, and market expansion.

Excellent interpersonal, verbal, and written communication skills.

Self-starter with strong organizational and time management skills.

Reliable transportation and willingness to travel within the service area.

Physical Requirements :

Ability to sit, stand, and walk for extended periods of time, including during meetings, community visits, and outreach events.

Must be able to drive regularly to referral sources, events, and business meetings.

Occasionally lift and carry up to 25 pounds (e.g., marketing materials, display items).

Ability to use standard office equipment and technology, including phones, computers, and printers.

Visual and auditory ability to communicate effectively with clients, referral partners, and team members in person and over the phone.

Why Join ComForCare :

Work with a mission-driven team that values compassion, integrity, and results

Competitive salary with performance-based incentives

Flexible scheduling and hybrid work potential

Continuous learning opportunities

Supportive team culture with recognition programs and team celebrations

Mileage and phone reimbursement

Company paid holidays and paid time off (PTO)

Our agency is owned by a local husband and wife team. Together, the owners and office staff have 55+ years of caregiving experience. We make every effort to support our employees and help build strong relationships between our clients and caregivers. With a turnover rate well below the national average, we know our employees stay with us because of our team-focused culture. Here’s what people are saying :

By selecting the positions below, you acknowledge that you are applying for employment with an independently owned and operated ComForCare franchisee, a separate company and employer from ComForCare and any of its affiliates or subsidiaries. You understand that each independent franchisee is solely responsible for all decisions relating to employment including (and without limitation to) hiring and termination, and ComForCare does not accept, review or store my application. Any questions about your application or the hiring process must be directed to the locally owned and operated ComForCare franchisee.

Equal Opportunity Employer : Disability / Veteran.