Group Director, Product Marketing

Group Director, Product Marketing

Veriforce is seeking a hands-on, strategic Director of Product Marketing to lead and scale our global product marketing efforts across the US, Canada, and the UK. This is a player coach role. While you'll be building and leading the function, you'll also be the primary product marketer for key regions until the full team is in place. You'll be expected to operate both strategically and tactically - setting the vision, building frameworks, and owning execution when needed. We're looking for someone who has built product marketing teams before, understands how to scale, and thrives in a high ownership environment. You should be comfortable crafting messaging, launching features, enabling sales, working with design and UX, and partnering with product to shape narratives - all while laying the foundation for a scalable, best in class function. You'll take immediate ownership of product marketing for the US and play a critical role in shaping how we operate globally. While we currently have a PMM in Canada and may have someone in place for the UK by the time you join, team structure is still evolving and you'll be central to helping assess talent, define regional support needs, and shape how we scale. If you're energized by wearing multiple hats while building the foundation of a high-performing global function, this is the opportunity for you.

What That Means Day-To-Day

Player-Coach Execution

• Lead and develop our regional product marketing teams in Canada and the UK, while owning product marketing responsibilities for the US.
• Set the strategic direction, lead by example, and stay deeply involved in day to day execution.
• Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales.
• Provide hands on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions.

Global Product Marketing Strategy

Messaging, Positioning, & Content

Go-To-Market Execution & Launches

Enablement & Buyer Journey Support

Competitive & Market Intelligence

Cross-Functional Leadership

What Success Looks Like

What You'll Need To Be Successful

7+ years in B2B SaaS product marketing, with 3+ years in a leadership or team-building role.

Experience both setting strategy and executing as a hands on marketer.

A track record of building or transforming a product marketing function - ideally globally.

Strong communication skills - able to write crisp messaging and adapt across formats and channels.

Deep understanding of GTM processes, sales enablement, and customer engagement strategies.

Ability to measure impact and iterate based on performance and feedback.

Cross functional leadership and collaboration skills - you know how to rally a team and get things done.

Industry experience in safety, compliance, workforce management, or operational risk in industrial sectors (e.g., energy, utilities, food & bev, construction, or chemicals) is required.

What You'll Get In Return

We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else!

Personal Health & Wellbeing

Future Planning

Interested but don't feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we consider applications that might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work.

Veriforce-Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What You Can Expect If You Apply :

We're keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.

About Alcumus

What We Stand For :

Equal Employment Opportunity

We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and / or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation / adjustments during the interviewing process,