Brand Marketing Director

Brand Marketing Director

Gusto is seeking a strategic, creative, and data-driven Brand Marketing Director to lead our brand strategy and elevate how Gusto shows up in the world. Reporting to the Head of Product, Brand & Partner Marketing, this Director role will be the architect of Gusto's brand vision, shaping positioning, storytelling, and awareness-driving campaigns that inspire small businesses nationwide.

In this highly visible role, you'll define how our brand connects emotionally and functionally with customers bridging creative vision with business impact. You'll partner closely with Brand Studio, Product Marketing, Media, and Communications to ensure our brand narrative is consistent, resonant, and measurable. This is a hands-on leadership opportunity to shape Gusto's brand at scale while driving meaningful business results.

What You'll Do :

• Define and Shape Brand Strategy : Partner with leadership to craft and refine Gusto's overarching brand strategy and positioning, ensuring alignment with business goals and audience needs.
• Drive Campaign Excellence : Lead development and execution of integrated brand campaigns that expand awareness, shape perception, and fuel consideration.
• Innovate and Ideate : Identify creative opportunities to elevate brand visibility and differentiation across channels, partnerships, and experiences.
• Collaborate Cross-Functionally : Partner with Brand Studio, Product Marketing, and Channel teams to ensure brand storytelling is unified and impactful across paid, owned, and earned channels.
• Measure and Optimize : Define KPIs for brand health and awareness; leverage data and insights to optimize campaign impact and guide future strategy.
• AI-Driven Creative Impact : Explore and apply emerging AI tools to accelerate brand and creative development, analyze audience sentiment, and personalize storytelling at scale.
• Leadership & Mentorship : Lead and coach a small team of brand and integrated marketers; foster creativity, accountability, and collaboration.

We are looking for a builder and ops leader with :

Our cash compensation for this role is targeted at $178,000 - $208,000 / yr in Denver, and $210,000 - $245,000 / yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.