Director Digital Experience

Digital Marketing Director

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

The Digital Marketing Director is a strategic and hands-on leader responsible for shaping and advancing the digital experience across all The Freeman Company (TFC) brands. This role fully owns the Freeman, Sparks, 3D Exhibits, Studio Blue, and The Freeman Company websites from digital strategy and design through analytics, optimization, and continuous improvement while also guiding the broader TFC brand network toward a unified, connected, and high-performing digital platform. This leader will oversee the migration of all brand sites to a consistent CMS and hosting environment (WordPress + WP Engine) and ensure seamless cross-linking, governance, and performance optimization across the portfolio. The ideal candidate is both a visionary and a doer capable of setting enterprise-level web strategy, influencing senior stakeholders, and rolling up their sleeves to execute. This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and / or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

Essential Duties & Responsibilities

Digital Experience Strategy & Governance

• Lead the consolidation of all TFC brand websites under a single CMS (WordPress) and hosting platform (WP Engine) to ensure consistency, scalability, and ease of management.
• Serve as the strategic and operational owner of the Freeman, Sparks, 3D Exhibits, Studio Blue, and The Freeman Company websites accountable for their strategy, performance, and continuous evolution.
• Lead the planning, development, and launch of new websites as the company grows, and proactively manage full-scale site refreshes, redesigns, and standup new landing pages to maintain a modern and competitive presence.
• Develop and implement a cross-site linking, SEO strategy & AI strategy that increases discoverability, and drives stronger traffic and conversion outcomes in both search and AI platforms.
• Establish and enforce governance, guidelines, and best practices to ensure quality, accessibility, and brand consistency across all TFC web properties.
• Partner closely with business and marketing stakeholders to ensure digital experiences align with business priorities, audience needs, and customer journeys.

Enterprise Web Alignment & Enablement

Optimization, Analytics & Insights

Innovation & Emerging Technologies

Education & Experience

Bachelor's degree from an accredited 4 year college or university with a concentration in Marketing, Business, Information Technology, or related field is required. Certifications in Agile, SEO, or web analytics is preferred. Advanced digital optimization or AI-related certifications a plus. 15+ years of digital and web experience including strategy, development, management data analysis and innovation, ideally within a multi-brand enterprise. Proven success owning and managing multiple enterprise-level websites with strong performance results. Deep expertise in WordPress, WP Engine, GA4, SEO, UX / UI, responsive design, site and mobile optimization. Strong understanding & hands on experience with AI, personalization, automation, and modern digital technologies. Highly analytical, with the ability to interpret data and translate insights into impactful strategy. Exceptional communicator and collaborator; comfortable leading executive-level discussions. Expertise with Salesforce, Marketing Cloud, and Adobe Marketo required. Familiarity with other related marketing technologies preferred. Experience in B2B or event / experiential industries strongly preferred.

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions. Medical, Dental, Vision Insurance Tuition Reimbursement Paid Parental Leave Life, Accident and Disability Retirement with Company Match Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.