The Senior Associate Athletic Director for Marketing and Communication is a senior leadership position responsible for overseeing communications, promotions, fan experience, and revenue-generating efforts, resources, and programs in support of LMU Athletics. This individual sets the strategic direction and vision for Athletics marketing and communications and leads a multidisciplinary team of professionals responsible for execution. The role provides executive counsel, advice, and thought partnership to the Athletics Director, Athletics leaders, and senior leaders in MarComm while ensuring seamless alignment and integration between the university's MarComm policies and direction and the strategies, tactics, deliverables, and outcomes from the LMU Athletics MarComm team that they oversee. The incumbent mobilizes and professionalizes assigned resources to deliver compelling, memorable, engaging communications and marketing products that accomplish university and Athletics quarterly and annual objectives. The Senior Associate AD inspires and ensures excellence, tracks key performance indicators of progress, and manages team dynamics characterized by accountability, creativity, and ambitious goal setting to achieve goals that support a nationally esteemed Athletics organization within the context of LMU's mission, identity, and brand.
- Typically a bachelor's degree in marketing, communications, public relations, sports management, or a related field. A master's degree is preferred.
- Minimum 8 years of progressively responsible experience in athletics marketing, communications, or sports information, preferably within an NCAA Division I context.
- Minimum 5 years of experience supervising full-time staff and managing cross-functional teams at the Associate Athletic Director level or above, with demonstrated outcomes and institutional impact.
- Demonstrated success in developing and implementing integrated marketing and communication strategies that drive audience growth, engagement, and visibility.
- Proven leadership in brand management, digital marketing, campaign strategy, game day operations, and content production across traditional and emerging platforms.
- Deep familiarity with NCAA rules and university policy compliance, particularly related to student-athlete promotion, communications, and recruitment.
- Experience advising on budget planning and resource alignment in a complex, high-profile environment.
- Strong collaboration and partnership skills; ability to work effectively with central Communications teams on media relations, crisis response, and coordinated messaging.
- Exceptional writing, editing, interpersonal, and executive communication skills.
- Proven ability to balance competing priorities, foster a high-performing team culture, and deliver results in fast-paced, mission-driven settings.
- Strong analytical skills; ability to interpret performance data, manage budgets, and drive continuous improvement.
- Willingness to work evenings, weekends, and holidays in support of Athletics programming and high-profile events.
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