Senior Analyst, Media Operations, US Region

Senior Analyst, Media Operations, US Region

Johnson & Johnson is recruiting for a Senior Analyst, Media Operations, US Region to join our MedTech Surgery business located at our Cincinnati, OH site with the Raritan, NJ site as an alternate.

Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team thats reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the worlds most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting!

Your unique talents will help patients on their journey to wellness.

Key Responsibilities :

This role is part of the Digital & Commercial Innovation team, whose role is enabling an insights-based, end-to-end commercial ecosystem is a critical growth accelerator for J&J MedTech. The Senior Analyst, Media Operations, US Region will play a crucial role in delivering our Integrated Customer Experience Plans and omnichannel approach across multiple channels, ensuring that we can launch, measure and optimize all Commercial initiatives, paid and owned. The Senior Analyst will collaborate with cross-functional teams to drive clarity on Commercial strategy and media goals, including objective, calls to actions and key performance indicators. This role will help deliver innovative and impactful media executions that drive Commercial success.

Duties & Responsibilities :

• Defines multi-platform media targeting strategy by segment based on business strategy (e.g. geotargeting, account heavy ups, etc.).
• Manages media budgets and builds media briefs.
• Liaises with Marketing Communications, Integrated Customer Experience & Global teams to complete paid social.
• Liaises with Media agency for paid executions and design test & learn scenarios to drive innovation and speed to impact.
• Stays current with media trends, compliance standards, and best practices in the healthcare and med tech industries.
• Collaborates with Marketing, Communications, Education, Technology, Global teams and others to deliver innovative and impactful owned media executions (e.g. newsletters, email journeys, organic social, etc.).
• Works with Integrated Customer Experience manager to deliver integrated calendar.
• Ensures campaign cohesiveness and effectiveness, balancing across customer segments / products and accounts.
• Collaborates with Analytics and Automation team to set benchmarks for ROAS by tactic and campaign and implement monitoring mechanisms that ensure key performance measures are being met.
• Understands and applies Johnson & Johnson Credo and Leadership Imperatives in day-to-day interactions with team.

Qualifications :

Benefits Summary :

Additional information can be found through the link below!

The anticipated base pay range for this position is : $91,000 - $147,200

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.