SEO ManagerAnimalz • New York, NY, US
SEO Manager
Animalz • New York, NY, US
1 day ago
Job type
- Full-time
Job descriptionServe as a strategic partner to key customers, collaborating on growth goals, content pivots, and performance optimization Join regular client calls to present strategy, report on performance, and surface new opportunities Handle technical SEO issues and client concerns for supported accounts as escalations arise Guide teams through monthly reporting and ongoing performance tracking using tools like GA4, GSC, Ahrefs, Semrush, Scrunch, and Screaming Frog Ensure strategy delivery aligns with client expectations, business goals, and Animalz's standards of quality Manage 1+ direct report with regular 1 : 1s to coach team members, share feedback, and support their career growth and professional development Collaborate with and guide content marketers and freelancers across SEO initiatives Serve as go-to SEO / AEO expert, providing guidance and knowledge transfer across the team Foster a collaborative environment that encourages innovation, skill-building, and experimentation in SEO and AI workflows Contribute to internal process improvements for how we deliver SEO and AI-focused work Develop reusable frameworks and templates that improve the consistency and efficiency of strategy development and reporting Provide input on team capacity planning, project prioritization, and delivery pacing Contribute to the development of AI workflows for SEO content production Deep understanding of traditional SEO and its evolving relationship with AI-driven discovery engines Ability to develop creative strategies for emerging search paradigms (AI Overviews, search agents) and familiar with content SEO, technical SEO, and SERP features Deep technical SEO expertise for complex problem-solving Talent for aligning SEO content strategy with broader business goals and identifying new opportunities for organic growth Experience leading SEO initiatives and collaborating across distributed teams Mentoring and knowledge transfer abilities Clear, confident communicator able to present complex strategies and performance data to stakeholders at varying technical levels Strong command of SEO platforms (GA4, GSC, Ahrefs, Semrush, Screaming Frog) and AI tools for search optimization and content production 4+ years in SEO or content strategy roles, preferably within B2B SaaS and marketing agencies 3+ years leading SEO initiatives with team collaboration experience Deep knowledge of SEO fundamentals, technical audits, and content optimization Demonstrated success adapting strategy for AI search environments and producing high-quality content with generative AI Experience mentoring / coaching SEO professionals Experience managing team members and working with freelance contributors Track record of delivering clear, measurable results via organic channels Excellent communication and stakeholder management skills Comfortable navigating ambiguity and pioneering new strategic approaches Value Over Vanity : We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers' customers. Two Steps Ahead : Great work anticipates needs before they arise. We're proactive and strategic, always looking for ways to solve problems before they become blockers. Power Source; Not Power Trip : We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others. Pursue Mastery : We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We're always learning, evolving, and testing new approaches. Left Brain, Right Brain, Robot Brain : Our best work blends creativity, analysis, and smart use of technologyincluding AIto drive meaningful outcomes without sacrificing humanity or voice. In the Arena : We're not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers' industries so we can lead from experience, not theory. Complete comprehensive onboarding to understand Animalz processes, tools, and culture Shadow customer meetings across SEO accounts to understand current approach Meet with the team to understand customer acquisition process Begin building relationships with your direct report and key stakeholders Review current customer onboarding processes and identify opportunities for enhancement Take ownership of 2-3 key SEO customer relationships Begin providing strategic input and handling escalations for additional supported accounts Conduct audit of current SEO initiatives and delivery processes Identify opportunities for improving quality and consistency Develop initial plans for team development and knowledge transfer processes Own SEO strategy for 4-5 key accounts and lead strategic presentations Establish yourself as the go-to SEO expert for escalations across additional accounts Implement refined processes for SEO strategy development and execution Begin systematic knowledge transfer and coaching across the team Demonstrate measurable improvements in customer satisfaction and retention for key accounts Location : Fully remote, Americas or EMEA Timezone Requirements : 4+ hours of overlap with US time zones Salary Range : $85,000 - $110,000 USD annually plus possible incentive-based compensation Health & vision insurance (or wellness stipend for non-US team members) 401(k) retirement plan (US only) Unlimited PTO policy Flexible working schedule
Head Of Content, Seo & Ai Search
As Head Of Content, Seo & Ai Search, you will serve as Animalz's senior SEO expert and strategic leader, helping clients adapt their content strategies for organic visibility in both traditional and emerging search environments.
You'll lead SEO strategy for 4-5 accounts directly while providing strategic support and escalations for additional accounts managed by the team. This means you'll develop SEO and AI search strategies, guide clients through evolving best practices, and ensure our team delivers content that helps our customers grow and stays ahead of search trends.
This role is ideal for someone who has a strong foundation in leading SEO programs and is ahead of the curve in adapting to AEO and AI innovation. More than anything, Animalz needs a strategic SEO expert to serve as our go-to authority and guide our customer and audience base through these seismic shifts in search.
You'll be responsible for maintaining monthly revenue retention with your key accounts. You'll manage 1+ direct report and collaborate with an extended team of content marketers and freelancers, serving as the SEO / AEO knowledge hub for the organization.
The role offers significant growth opportunities to develop deep expertise and expand your strategic influence within the SEO and AI search space.
Strategy & Execution
- Develop and evolve SEO strategies tailored to both traditional search and AI-powered discovery tools (like Perplexity, ChatGPT, and Gemini)
- Conduct full-funnel SEO and AEO strategy planning for assigned accounts and provide strategic input for additional accounts
- Test AI search tactics to help clients appear in AI summaries and conversational search outputs
- Stay current on trends across SEO and AI-assisted search to inform client strategies and internal education
- Experiment with generative-AI content production to figure out where and how customers can benefit
Customer Management
Team Leadership & Knowledge Transfer
Operational Improvement
Core Competencies
SEO & AI Search Expertise
Strategic Thinking & Leadership
Communication & Tool Proficiency
What We're Looking For
Our Values
Your First 90 Days
Days 130 : Learn & Observe
Days 3160 : Take Strategic Ownership
Days 6190 : Drive Strategic Impact
Working Arrangements
Compensation & Benefits
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Seo Manager • New York, NY, US
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