U.S. Head of Marketing

US Head Of Marketing

This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday.

We have an exciting new opportunity for a high performing senior leader to join our diverse and talented marketing community at Brightmine, and to play a pivotal role in supporting the business to achieve its commercial ambitions. The US Head of Marketing role is responsible for running the U.S. Marketing function and elevating our Go-to-Market strategy in the United States. You are a key member and contributor to both the U.S. Leadership team and the Global Marketing Leadership team. We are looking for an exceptional senior marketing professional with expertise across the customer life cycle, as well as in people management, with the ability to inspire and motivate your team through demonstrating the right behaviors, while being a passionate advocate for customer-centric and data driven commercial marketing.

You love digital and have a proven track record of adopting new methodologies and Tech to get Sales in front of relevant prospects. You know how to build a presence / brand, both online and offline. You thrive on the combination of tactical execution and strategy.

Responsibilities

• Responsible for co-creating, defining, owning, and leading the regional Go-to-Market strategy for Brightmine in the U.S. aligning with the Global strategy
• Run the day to day of the U.S. Marketing function (Demand Gen & Customer marketing) and own the U.S. marketing budget, accountable for forecasting, phasing, spend and ROI
• Be a key member and contributor to both the Global Marketing leadership team and the U.S. leadership team, working closely to develop and align the commercial strategy to support both Global and U.S. business priorities
• Act at the intersection of regional Strategy, Marketing Development, Marketing and Sales
• Optimize execution across the entire customer life cycle and ensure delivery of activities to meet and exceed expectations
• Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Growth Hacking, Communications & PR, Market planning, Customer Insight and Analysis teams
• Advocate for our defined marketing vision, and support in the delivery of our strategic priorities : digital transformation; brand elevation; growth drivers; and team excellence
• Drive excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviors to drive high performance
• Ensure all marketing activities are monitored and measured for their effectiveness. Use data and insights to drive performance and ROI
• Identify opportunities to continually innovate, refine and improve existing processes to unlock capabilities and elevate the marketing, and wider commercial, operating model
• Co-own the U.S. pipeline number with Sales and deliver a Marketing contribution to revenue of 80%+
• Serve as a senior leader in our NYC office, working on a hybrid schedule

Requirements

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer :

The salary range provided in this posting is the base salary range for NYC : $133,300.00 - $247,900.00

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