Senior Manager, Consumer Strategy & Segment Marketing (CSSM)

Overview

As a Senior Manager in Consumer Strategy & Segment Marketing (CSSM) you blend business analysis and marketing expertise with a passion for uncovering consumer insights. Working collaboratively within a cross-functional team and in close partnership with your Manager / Team Lead, you will use your expertise to support the development of actionable consumer marketing strategies that differentiate Fidelity offerings in the market and drive meaningful consumer value and business outcomes. One key deliverable of this role is the strategic marketing brief that guides channel, messaging and activation activities.

Your initial work will be supporting Fidelity’s crypto team in three key areas : 1) Contributing to go-to-market efforts in support of new products and features; 2) Driving strategy for crypto education content and programs; 3) Partner with product teams on new offerings to provide customer insight / perspective, influence user experience, and craft messaging.

You will report to a Vice President or Team leader who oversees a team of 5-10 other CSSM Associates.

Responsibilities

• Develop and contribute to actionable consumer marketing strategies that differentiate Fidelity offerings and drive business outcomes.
• Support the development of the strategic marketing brief that guides channel, messaging and activation activities.
• Contribute to go-to-market efforts in support of new products and features.
• Drive strategy for crypto education content and programs.
• Partner with product teams on new offerings to provide customer insight, influence user experience, and craft messaging.

Qualifications

The Team

The Consumer Strategy & Segment Marketing Team (CSSM) is part of the Marketing & Social Platforms domain. The team works across business and marketing and partners closely with other commercialization functions and teams at all stages of the product lifecycle (new offerings à scaled solutions) and in service of customer acquisition and client development objectives. At our core, we represent the voice of the customer and are focused on helping Fidelity offer the right products to the right customers with differentiated value propositions and positioning to drive commercial success.

Additional Information

Certifications : Marketing

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and / or associating with individuals with certain Criminal Histories.

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