Director, Consumer Strategy & Marketing

Job Description

The Director, Consumer Strategy & Marketing will be a champion of Takedas culture and values while leading the consumer marketing planning process for a new product launch and is responsible for ensuring a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand positioning, messaging, and campaign development, with significant involvement in TV / CTV advertising. The Director also champions patient-centric initiatives, such as patient ambassador programs and patient advisory boards, to ensure the authentic patient voice shapes all marketing efforts.

The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. The Director will collaborate closely with cross-functional teams and leadership to develop and execute strategies that ensure maximum success and will report to the Sr. Director, Consumer Marketing.

How you will contribute

• Lead consumer marketing planning process and implementation for a new product launch within the dermatology franchise.
• Own the understanding of the patient journey and develop patient-specific positioning statement for the brand and the patient-centric message architecture and language to convey brand place in the treatment class.
• Oversee the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channelsincluding significant responsibility in TV / CTV ad and promotional field materials development.
• Identify critical moments and barriers in the patient journey, designing content and programs to overcome these barriers.
• Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize marketing mix for patients, balancing investment and monitoring return on investment (ROI) of individual tactics.
• Ensure alignment with overall brand strategy and healthcare professional (HCP) brand initiatives, and partner with the HCP brand lead to inform inclusion of patient perspective.
• Drive the establishment and management of patient ambassador programs, patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives.
• Build branding guidelines and core claims documentation to support consistency and excellence in execution across all channels
• Align direct report responsibilities to brand strategy development needs and organizational structure.
• Guide development of staff members in marketing expertise, organizational awareness and exposure, and career development.
• Manage large OPEX budget efficiently, ensuring optimal allocation of resources for maximum impact and manage Agency of Record relationship.

Minimum Requirements / Qualifications Required :

Bachelors degree

10+ years of marketing experience, including significant pharma consumer / DTC marketing experience with 3+ years of people management experience

Deep understanding of patient journeys, communication channels, and tactic design.

Extensive experience in marketing strategy and tactic planning with an ability to communicate ideas to internal partners and external agencies

Experience in leveraging data and analytics to distill insights and drive data-based decision making.

Consumer marketing experience with experience in media, including digital marketing, with the ideal candidate having broadcast and media planning experience.

Demonstrated leadership traits with an ability to mentor team members, collaborate effectively, and positively influence decisions.

Strategic Planning and Implementation Ability to develop an overall marketing strategy and oversee the implementation of the strategy.

People Development Ability to assess strengths and development areas of staff members and provide suggestions for development.

Budgeting Ability to create and maintain an accurate budget for department expenses.

Desired :

MBA

Pharma and / or consumer packaged goods industry experience

Commercial pharma experience in Psoriasis, including an in-depth understanding of the disease state, treatment paradigms, and future trends

New product launch experience

Deep understanding of how to create an impactful omni-channel ecosystem

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location :

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range :

$174,500.00 - $274,230.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. U.S. based employees may be eligible for short-term and / or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.