Performance Marketer

Performance Marketer

Wing Assistant is one of the world's largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team.

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engineprofitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta, while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit, and other channels. You will be measured on pipeline & CAC.

What you'll own :

1) Paid Ad Platforms :

Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.

Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.

Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.

All other paid ads, including testing, optimization, and scaling

2) Measurement & Optimization :

Own tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won).

Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe; use incrementality tests (geo / cellular holdouts where applicable).

Build dashboards (StatCounter / Sheets / BigQuery) and weekly "what moved / what's next" stand-ups.

3) Creative & Landing Experiences :

Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion.

Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.

4) Lead Quality & Sales Sync :

Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution).

What success looks like (612 months) :

~2x increase of Deals created from paid at flat or improved CAC.

Quality lift : +1020% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.

Scaled testing system : 48 meaningful experiments / month; winner rollout playbooks.

Channel expansion : At least 12 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.

Day-to-day responsibilities :

Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.

Build and refresh keyword portfolios, RSA assets, and custom intent / lookalike audiences.

Design & read experiments : creative angles, offers, headlines, hooks; landing variants with CRO.

Maintain and improve conversion tracking (web & offline).

Study and publish weekly reports with insights, actions, and expected impact.

Requirements :

58+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).

Deep expertise in Google Ads (Search / PMax) and Bing; strong practitioner on Meta.

Proven record of turning paid traffic into pipeline & revenue, not just MQLs.

Comfortable with data : queries / pivots; StatCounter; GA4; attribution concepts (MTA, first / last-touch, simple MMM proxies).

Hands-on with GTM / GA4, offline conversion uploads, HubSpot / Salesforce (or similar).

Data-driven mindset, results-oriented, and able to meet high expectations.

Strong creative instincts (briefing copy / design, storyboarding short video) and landing page collaboration with CRO.

Excellent prioritization, communication, and ownership in our fast-moving environment.

Nice to have :

Experience with Taboola / Outbrain, MNTN / CTV, Reddit, and programmatic pilots.

Basic SQL or BigQuery; script / Rule automation; budget pacing tools.

Experience running incrementality / geo holdout tests.

KPIs you'll be measured on :

Deals created from paid & pipeline $ (primary)

Blended CAC / CPA per Deal

Lead?Deal and Deal?Won rates by channel / campaign

Non-brand share of pipeline; Quality Score & CPL for top ad groups

Testing velocity and % of tests that ship to 100%

Your first 30 / 60 / 90 :

30 days : Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan.

60 days : Restructure top campaigns (brand / non-brand, exact / phrase, PMax guardrails). Launch 23 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.

90 days : Scale winners; expand 12 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC / payback.

Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.