Head of Marketing

Overview

State Affairs is the nation's leading news and policy intelligence platform focused on state governments. We combine nonpartisan coverage of Statehouses across the country alongside state government data and AI-native tools into a singular platform. We inform and empower decision makers, policy professionals and citizens through our award-winning journalism and data – delivering profound insights to help our customers decode and act on state politics and policy. We're building a category-defining business that will reshape America as we strengthen visibility into what's happening and why at the state level.

We are hiring a Vice President of Marketing to join our team located in Washington, D.C.

Responsibilities

Own and evolve our marketing strategy across demand generation, brand, content, social, and lifecycle

Lead go-to-market planning for launching new state news bureaus and expanding our software tools

Partner with Sales and Account Management to drive qualified pipeline and revenue

Develop messaging frameworks that speak clearly to government insiders, advocates, and corporate affairs teams

Architect scalable programs for customer acquisition and expansion across multiple products

Build and manage a high-performing team of marketers, with resources to scale

Own key performance metrics (traffic, conversion, MQLs, CAC, LTV, funnel velocity)

Find the thread within our rich library of journalism and use it to build evergreen content assets that educate, convert, and reinforce our brand

Leverage AI, automation, and creative tooling to scale reach and efficiency without scaling headcount

Essential Qualifications

10+ years of professional work experience in B2B marketing, with at least 3 years in a leadership role

Prior professional work experience building a marketing function from scratch or scaling one at a high-growth company

Ability to own pipeline and revenue targets in close partnership with Sales

Communication skills, both written and verbal, with excellent storytelling abilities

Ability to use AI tools, automation, and creative systems to scale output

Ability to conduct full-funnel marketing : from acquisition through retention

Preferred Qualifications

Prior professional work experience launching new markets or regional GTM strategies

Prior professional work experience working with editorial or content teams to amplify distribution

Prior professional work experience marketing to Fortune 500 organizations

Prior professional work experience in SaaS or media businesses

Employment details

This is a hybrid work opportunity and our teams operate from the Washington, DC office located at L and 15th St. NW at least 4 days per week.

Compensation and benefits

State Affairs offers a competitive salary, comprehensive benefits package, and a meaningful equity position to employees. The compensation range for this role as posted is $180,000 to $220,000 (on-target earnings) for candidates working from the State Affairs office in Washington, DC. The final job level and annual salary will be determined based on the education, qualification, knowledge, skills, ability, and experience of the final candidate(s), and calibrated against relevant market data and internal team equity. Benefits listed in this posting may vary depending on the nature of your employment with State Affairs.

Requirements and policy

Candidates must be authorized to work in the United States without the need for current or future company sponsorship.

State Affairs is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. State Affairs does not discriminate against applicants on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national origin, veteran status, disability, or any other protected characteristic in accordance with federal, state, and local law.

State Affairs is committed to providing reasonable accommodations for qualified individuals with disabilities as they go through our job application and interview process. If you need assistance or an accommodation due to a disability, you may contact us at jobs@stateaffairs.com

Privacy and consent

By submitting your application, you affirm the content contained therein is true and accurate in all respects. Please note that prior to employment, State Affairs will obtain background checks for employment purposes that may include, where permitted by law, identify verification, prior employment verification, personal and professional references, educational verification, and criminal history. For certain roles, further background checks covering additional information and activities may be initiated. By clicking \"Submit Application\" you are consenting to the use and retention of the information you have provided as set forth in the State Affairs Privacy Policy.

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