Director, Checking, Debit & Loyalty Products, Liberty Street, New York, NY

Overview

Director, Checking, Debit & Loyalty Products, Liberty Street, New York, NY. The Director of Digital Banking Products will lead strategy, development, and performance for our core retail banking products, including checking accounts, debit cards, and customer loyalty programs. This is a key leadership role responsible for defining and executing product strategies that drive customer acquisition, engagement, and deposit growth.

Responsibilities

• Define and execute multi-year product strategies for checking, debit, and loyalty programs, aligned with enterprise goals.
• Lead development and prioritization of product roadmaps focused on digital innovation, revenue growth, and competitive differentiation.
• Own the go-to-market strategy, product position and channel strategy to drive efficient, scalable distribution motions.
• Monitor product performance, competitive trends, and customer feedback to drive continuous improvement and evolution.
• Collaborate with Finance, Marketing, and Data teams to build and track KPIs tied to customer growth, product profitability, and loyalty engagement.
• Own the end-to-end product lifecycle, from ideation and business case development to launch and ongoing optimization.
• Partner with Technology, UX, and Operations teams to deliver seamless digital account opening, onboarding, and servicing experiences.
• Drive enhancements such as digital card issuance, card controls, rewards integrations, seamless money movement, and personalized product experiences.
• Develop loyalty strategies that deepen customer relationships, increase transaction activity, and promote multi-product adoption.
• Partner with Marketing and Analytics teams to design campaigns and offers that drive growth and retention.
• Utilize data insights to tailor engagement strategies and refine targeting across customer segments.
• Lead and mentor a team of product managers and analysts responsible for execution and delivery.
• Serve as the strategic point of contact for internal stakeholders including Compliance, Risk, Finance, and Executive Leadership.
• Represent product strategy in key planning forums and governance committees.

Qualifications

What Else You Need To Know

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Link To Santander Benefits : Santander Benefits - 2025 Santander OnGoing / NH eGuide (foleon.com)

EEO Statement : At Santander, we value and respect differences in our workforce. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions : Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and / or furniture may be required.

Employer Rights : This job description does not list all of the job duties. You may be asked to perform other duties. The employer reserves the right to revise this job description at any time. This description is not a contract for employment and either party may terminate at any time for any reason.

What To Do Next : If this sounds like a role you are interested in, please apply. We are committed to providing an inclusive and accessible application process. If you require any assistance or accommodation, please contact TAOps@santander.us.

Primary Location : Boston, MA | Other Locations : Massachusetts-Boston, New York-New York | Organization : Santander Bank N.A.

AN EQUAL OPPORTUNITY EMPLOYER M / F / Vet / Disabled / SO

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