Field Marketing Manager

Field Marketing Manager

We are looking for a highly motivated Field Marketing Manager to deeply align with our Enterprise sales organization, with a focus on pipeline growth and deal acceleration through a variety of sales-focused and event marketing programs.

Our dream candidate thrives at the intersection of Enterprise sales and marketing and is ready to create innovative and strategic marketing programs and events that drive business results. This person will use data to enhance marketing and collaborate with the team to build stronger relationships with customers. They aim to boost lead generation, encourage customers to spend more, and position Pendo as the leading software experience provider. In this role, you will work with various teams to start marketing campaigns and programs for our Enterprise sales. You will also gather and share feedback to ensure our marketing meets the sales team's requirements.

This candidate has experience planning and executing creative and unique regional in-person events that push the envelope on what is considered a corporate event. This candidate excels at building relationships, planning in-person intimate events, managing logistics, and analyzing data to improve future marketing programs and initiatives.

Please note this role does not plan or execute industry tradeshows or conferences.

Role Responsibilities:

• Partner closely with the Enterprise sales team to understand their needs, goals, and objectives. Collaborate with Marketing and Sales to develop and execute targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions.
• Work closely with the Marketing and Sales teams, leaders, and executives to ensure our events and programs are successful. Make sure everyone, from potential customers to existing ones, has a great experience with our programs. This experience should reflect our brand and be the best in our industry.
• Plan, execute, and manage regional in-person field marketing events in the US that are compelling and engage target audiences, generate qualified leads, and build brand awareness.
• Analyze event and program performance metrics and identify areas of improvement and actionable recommendations for future programs
• Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience.
• Collaborate with the marketing team to create high-quality content assets that resonate with our target audience and support sales efforts.

Minimum Qualifications:

• Bachelor's degree and minimum three (3) years of relevant experience, including event planning and sales partnership
• Demonstrated ability to collaborate successfully with cross-functional teams
• Well-developed project management and effective communication skills
• Comfortable and flexible in a fast-changing environment with a "quick start" mentality and high production output, with the ability to work autonomously and as part of a team
• Ability to travel

Preferred Qualifications:

• Background in B2B SaaS event marketing or sales environment
• Creative and strategic thinker that is detail-oriented and has a positive and forward-thinking approach
• Ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand
• Proficiency in Google Suite, Salesforce, Outreach, and Splash

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected base salary range for this role in the following location is:

San Francisco/Bay Area, CA: $98,500 - $123,200

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.