Director, Lead Audience Generation & Segmentation (Hybrid) Job at Prudential Ann
MediabistroQueens Village, NY, United States2 days ago
Job type
- Part-time
Job descriptionYou’ll play a foundational role in modernizing and scaling segmentation strategies and high-performance lead generation while establishing best practices in AI adoption and audience growth. Be a key innovator in building a next generation media, sales and marketing lead engine for a leading brand with a passionate, forward-thinking team. Opportunity to build, influence, and lead in a role that blends strategic leadership with technical excellence. Responsibilities Strategic Leadership : Utilize AI / ML methods including clustering, classification, and recommendation systems for segmentation and lead scoring model development and iteration. Define requirements for an AI-powered lead scoring engine in the B2B2C space. Collaborate across matrixed organizations to continuously refine models for improved segmentation and targeting precision and impact. Qualifications : Experience : 7+ years in audience generation or growth marketing with 3+ years in a leadership capacity, showing success in the B2B2C space. Startup or innovation lab experience is a plus Success in scaling AI / ML-powered segmentation, lead generation, and scoring frameworks. Experience in wealth management, asset management, or insurance with a firm understanding or customer journeys and compliance. Ability to translate technical insights into marketing strategies across multiple business lines. Expert-level proficiency in AI / ML frameworks specifically for segmentation and predictive modeling, with demonstrated experience in deploying, optimizing, and maintaining models using platforms such as SageMaker, Azure, and Databricks. Advanced coding skills in SQL, Python, and R, capable of designing complex algorithms and scripts for data analysis and manipulation to inform strategic marketing decisions. Extensive experience with business intelligence tools like Tableau and Power BI, including the development of interactive dashboards and comprehensive reports that translate data insights into actionable business strategies. In-depth knowledge of AI-based lead scoring solutions and signal intelligence platforms such as 6Sense and Bombora, with a track record of effectively implementing these tools to enhance precision in lead segmentation and scoring. Work / Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development. Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. (NYSE : PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of Dec. 31, 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for 150 years. For more information please visit news.prudential.com. Our Commitment to an Inclusive Workplace Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.PGIM, the global asset management business of Prudential Financial, Inc. (NYSE : PRU), is a global investment manager with US $1.3 trillion in assets under management as of Dec. 31, 2023. With offices in 18 countries, PGIM’s businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate, and alternatives. For more information about PGIM, visit pgim.com.Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. For more information please visit news.prudential.com.PGIM Inc. (PGIM) is the principal asset management business of Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States. PFI of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. Our Commitment to an Inclusive Workplace Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.
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