Field Marketing Specialist

Field Marketing Specialist

As our Field Marketing Specialist, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.

Responsibilities include:

1. Develop and execute integrated field marketing plans, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth.
2. Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities.
3. Work closely with strategic partners to develop joint marketing plans, co-branded campaigns, and enablement programs that maximize partner-driven opportunities.
4. Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes.
5. Create and deliver marketing assets, campaigns, and resources that empower the sales team to effectively engage prospects and close deals.
6. Partner with global campaigns, digital, and customer marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration.
7. Analyze market trends, customer data, and competitive insights to inform and optimize marketing strategies for the DACH region.
8. Act as a brand ambassador for Formal, building relationships with industry influencers, partners, and customers, while ensuring brand consistency in all field activities.

Requirements include:

• 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
• Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
• Proven track record of planning, executing, and measuring the success of both in-person and virtual events.
• Deep understanding of demand generation, lead nurturing, and account-based marketing strategies.
• Experience with CRM tools (e.g., Hubspot) and marketing automation platforms, with strong analytical skills to track and report on campaign performance.

Compensation includes:

• Cash compensation and a stock options grant.
• The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.

Benefits (for U.S.-based full-time employees) include:

• 100% medical, dental & vision insurance coverage for you.
• Partially covered for your dependents.
• Flexible PTO.