How you will make a difference
We are seeking a skilled Braze Developer with proven experience in retail or e-commerce environments to design, build, and optimize personalized customer engagement campaigns. The ideal candidate will have deep technical expertise in the Braze platform, a strong understanding of customer lifecycle marketing, and the ability to translate retail customer behavior into effective omnichannel marketing automation.
Key Responsibilities
Campaign Development & Execution :
- Design, develop, and deploy Braze campaigns (email, push notifications, in-app messages, SMS) for targeted customer segments.
- Implement personalized customer journeys using Braze Canvas, Liquid scripting, and dynamic segmentation.
- Integrate and maintain data flows between Braze and other platforms (e.g., CDP, CRM, POS systems, and e-commerce platforms).
Data & Analytics :
Use event-based data, attributes, and behavioral triggers to create automated, context-aware campaigns.Collaborate with analytics and data science teams to evaluate campaign performance, A / B tests, and customer KPIs (CLV, retention, engagement).Ensure data accuracy and alignment with retail-specific metrics such as footfall conversion, average order value, and cart abandonment rates.Integration & Development :
Develop and manage Braze SDK integrations across mobile and web platforms.Utilize APIs and custom event tracking to enrich Braze datasets.Work with engineering teams to optimize Braze performance within the retail tech ecosystem.Cross-Functional Collaboration :
Partner with marketing, product, and retail operations teams to align digital engagement with in-store experiences.Support customer segmentation and loyalty program initiatives through Braze automation.Provide technical consultation on best practices for Braze configuration and campaign governance.What you bring to your new team
Education : Bachelor's degree in Computer Science, Marketing Technology, or a related field.Experience :
2-5 years of experience with Braze (or similar engagement platforms such as Iterable, Salesforce Marketing Cloud, or Adobe Campaign).Prior work in retail or e-commerce environments is highly preferred.Experience with REST APIs, SQL, Liquid scripting, and JSON data structures.Familiarity with mobile SDKs, event tracking, and customer data platforms (CDPs).Skills :
Strong analytical and troubleshooting skills.Excellent communication and collaboration abilities.Understanding of customer lifecycle and retail marketing automation strategies.How you add even MORE value (if applicable : preferred qualifications, experience, or education)
Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines.Exposure to Shopify, Magento, or other retail platforms.Knowledge of data warehousing and ETL tools to manage large-scale retail datasets.