Digital Marketing Manager

Data-Led Digital Marketing Manager

At Qu you'll find a fun, dynamic, and diverse culture that celebrates team and individual success. Our people are down to earth, trail blazin' folks who value innovation. While mostly virtual, we collaborate closely to produce leading-edge software solutions much needed in the restaurant industry.

Qu is seeking a data-led digital marketing manager who is passionate about opportunity creation and campaign management. This role is a critical contributor to our 2025 growth as we continue to transform the way restaurants use technology. If you're a digital expert and content promoter who thrives working in a highly collaborative environment, we want to talk to you!

How You'll Make an Impact :

• Marketing Automation & Email Management
• Manage our marketing automation system (HubSpot) and email programs using foundational tools, including SFDC, Google Analytics (GA4), SEO, and other plugins and systems.
• Implement effective email strategies, from TOFU to BOFU, and email nurtures with the goal of driving engagement and conversions.
• Improve foundational processes (i.e, lead scoring, integrations, nurturing) and back-end systems for data cleanliness and segmentation.
• Paid & Organic Channel Management (Conversion Optimization)
• Launch and manage paid and organic channels to drive conversions - net new leads, meetings, and opportunities.
• Optimize website and landing pages for CRO, supporting a website refresh in collaboration with our internal team and agency.
• Identify, test, and adopt new digital channels and ABM tools.
• ABM Campaigns & Analytics
• Develop, manage, and execute ABM-led digital marketing campaigns across multiple channels (web, SEO / SEM, email, social media, and paid) to drive engagement and generate leads.
• Create and optimize outbound strategies based on buying signals, intent, and data analysis, working with the sales team and other stakeholders.
• Track and monitor analytics on campaign performance, sharing top insights. Deliver effective, concise reports mapping to goals, KPIs and revenue generation.
• Maintain campaign calendars with a focus on content reuse and repurposing to drive engagement and optimize efficiency.

Experience We're Looking For :

The Type of Team Player that Thrives at Qu :

Our Company Values :

Company Personality :