VP, Sales - La Brea Bakery

Aspire Bakeries is a North American baking company with a leadership position in specialty frozen baked goods. Formed from leading bakery companies, its innovative food portfolio includes breads, artisan breads, buns, cookies, donuts, muffins and pastries from beloved brands like La Brea Bakery®, Otis Spunkmeyer®, and Oakrun Farm Bakery®. With 13 bakeries in North America, we are committed to driving innovation, predicting upcoming consumer trends and flavors, and exceeding our customers’ expectations. Aspire Bakeries champions the values of Integrity, Ownership, Customer Focus, Creativity and Care to help us deliver on People Safety, Food Safety, Quality and Collaboration.

The Opportunity:

We are not your average bakery. Since 1989, the bakers at La Brea Bakery have made true artisan bread using our original sourdough starter and recipe, high-quality ingredients, and dedication to the artisan process. La Brea Bakery revolutionized the modern artisan bread movement, enabling the culinary community and consumers to share in the joy that hearth-baked, hand-crafted bread brings to everyday dining occasions. Now, La Brea Bakery artisan breads are sold at select supermarkets throughout the United States and overseas. We have been growing since 1989—and now, we are looking for a dynamic Vice President of Sales to lead the charge. The Vice President will shape the future of artisan bread. This is your chance to join a mission-driven food brand at an inflection point, lead a national sales team, expand strategic partnerships, and drive double-digit growth through multiple channels.

You will report directly to the Chief Commercial Officer and be a key player in shaping company strategy, brand partnerships, and go-to-market initiatives.

At Aspire Bakeries, we put our customers and our people first, as we aspire to be the best all-around bakery expert. From La Brea Bakery artisan bread to Otis Spunkmeyer cookies and muffins – just to name a few – our teams are obsessed with creating and delivering the highest quality and best tasting baked goods around. We're at an expansion point in our business, so our name, Aspire, fits perfectly with our growth mindset, which leads us to our tagline, Rising Together. By that, we mean we are rising together with our customers and our employees for both customer and company business results.

We develop deep relationships with our customer partners, which includes major in-store bakery grocery retailers, quick serve restaurants, and foodservice providers, to provide bakery solutions with the highest standards for food safety and sustainability. Through our customer-centric focus, we aim to delight consumers with our irresistible baked goods while helping our partners drive sales and profitability.

What You Will Do:

• Drive Growth: Lead and scale national sales across grocery retailers. Deliver aggressive revenue targets and margin improvements.
• Strategic Leadership: Develop and execute a comprehensive sales strategy that aligns with our brand and operations.
• Build Relationships: Cultivate long-term relationships with key retailers and distributors.
• Team Leadership: Inspire, recruit, and mentor a high-performance sales team across regions.
• Data-Driven: Leverage analytics to identify opportunities, optimize pricing strategies, and forecast performance.
• Market Expansion: Explore new markets—identify new food opportunities/line-extensions that can be successful in retail portfolios in alignment with customer trends.
• Cross-Functional Collaboration: Partner closely with Marketing, Bakery Operations, Supply Chain, Procurement, and Finance to align sales efforts with company-wide goals and to deliver La Brea Bakery’s unique selling proposition to customers.

What you Bring:

• 15+ years of executive experience in Sales in high-performing organizations, ideally in In-store bakery, artisan food, CPG, or natural products
• Proven success in achieving (or exceeding) Sales targets consistently from year to year
• Proven success scaling brands in grocery retail and consistently achieving sales revenue goals
• 10+ years in decision-making roles with people management responsibilities.
• Demonstrated strong strategic thinking and agility that has translated into effective long and short-term revenues/business strategies and superior business performance
• Business savvy, an ability to identify key business drivers and optimize for best results.
• Deep understanding of distributor networks and management of large, complex customer organizations and multiple distribution channels
• Solid knowledge of, and experience in, new business development process and its fundamental concepts, combined with an understanding of the roles of all departments and functions impacting the process
• Achieving wins while maintaining existing and newly acquired business
• Proven capability in building high performance, highly collaborative teams. A leader who practices servant leadership and is a role model in coaching and developing talent
• Entrepreneurial mindset with proven ability to achieve business performance results within an organization of lean infrastructure.

Salary Range: $200,000-$250,000

Location: Remote, US

Benefits Designed with You in Mind

At Aspire Bakeries, we’re committed to supporting your well-being, professional growth, and financial stability. Our comprehensive benefits package includes:

Health & Wellness:

• Medical, dental, and vision coverage
• Company-paid life insurance
• Optional voluntary benefits

Work-Life Balance:

• Paid parental leave
• Paid time off and holidays

Financial Security:

• Competitive 401(k) plan with a 100% vested company match
• Short-term and long-term disability coverage

Continuous Growth:

• Tuition reimbursement program
• Flexible Spending:
• HSA and FSA options

Performance-Based Rewards:
We value your hard work and dedication. That’s why we offer performance-driven incentive programs tailored to your role:

• Short-Term Incentive Plan (STIP): Recognizing individual and team achievements.
• Sales Incentive Plan (SIP): Rewarding excellence in sales performance.
• Bakery Incentive Plan (BIP): Focused on achieving bakery-specific performance goals.

At Aspire Bakeries, we believe that when you succeed, we all succeed. Join us and experience benefits that truly work as hard as you do!

Aspire Bakeries LLC values the contribution each Team Member brings to our organization. The final determination of a successful candidate’s starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed In this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs.

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Aspire Bakeries is proud to be an equal opportunity employer.