Head of Growth Marketing

Company Name :

IG North America (tastytrade, tasty live , tastyfx, tastycrypto)

Role :

Head of Growth Marketing

Location :

Chicago, IL – Hybrid (3 days / week in office)

Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We're looking for a Head of Growth Marketing to drive market-winning strategies and compelling value propositions that differentiate our direct-to-consumer eBrokerage offerings.

You'll help positioning our financial instruments against competitors while building innovative customer acquisition, engagement, and retention strategies—being accountable for the full customer lifecycle. You'll combine deep analytical capabilities with creative strategic thinking to capture and convert both existing and emerging trader segments. As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.

What You'll Do

Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes

Build and maintain competitive intelligence capabilities, analyzing market trends, customer needs, and competitor moves

Own prioritization of customer segments, products / instruments, and personalization initiatives

Develop promotional strategies, targeting, intelligence, and product positioning to eliminate market impact dilution

Partner with product teams to translate product and platform insights into market-winning positioning

Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing blockers that prevent marketing strategies from reaching market

Build compelling business cases for strategic initiatives and secure resources needed for execution

Lead and develop the marketing strategy team while fostering a culture of innovation and experimentation

Navigate regulatory requirements and compliance considerations in financial services marketing

Who You Are

You bring 10+ years of marketing strategy experience in a high-growth environment, preferably in trading, investing, D2C financial services, fintech or closely related industry

You hold a Bachelor's degree in marketing, business, or related field; MBA preferred

You have 5+ years of experience building high-performing teams

You have experience with real-time marketing responses to financial market conditions and can capitalize on market volatility

You have a proven track record of driving customer acquisition, engagement, retention, and revenue growth in a high-velocity growth marketing environment

You possess an analytical mindset with a track record of driving measurable business outcomes

You can balance short-term needs with sustainable growth strategies

You have a high propensity to innovate and experiment with new approaches

You excel at cross-functional collaboration and demonstrate systems thinking

You have experience leading competitive intelligence, customer intelligence, and market research initiatives

You have a track record of successful promotional and campaign strategy development

You're a natural developer of talent and team builder who can inspire and guide others

You have experience with marketing automation platforms, CRM systems, and analytics tools

You understand how technology enables personalization and segmentation at scale

You can navigate matrix organizations and influence outcomes without direct authority

Performance Bonuses

Stock Purchase Options

401k Plan

20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)

10 Paid Sick Days

Pet Insurance

Wellness & Mental Health Programs

Charitable Donation Matching

Daily catered lunch when in the office

Full kitchen with snacks and beverages

Shuttle to / from Metra

Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Salary Range : $230,000 - $260,000

If you want to know about the requirements for this role, read on for all the relevant information.

This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.

About Us :

The tastyhouse of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network,tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.

In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America.tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.

Our dream is simple : we want more people to find more success witha bettertrading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

Location :

Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.

• Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

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