Regional Sales Manager - West

Job Description

Job description

Job Title : Regional Sales Manager - West

Reports To : Director of Sales

Main Office : California Remote

Supervises : Field Sales Representatives & Manages Brokers

Category : Exempt; Full-time

Summary :

This outstanding and dedicated sales leader will put our customers at the heart of our business. By building strong relationships with every customer, big or small, you will help Verde Valle Foods become the supplier of choice and ensure we become our customers’ indispensable partner to meet and exceed sales goals. Your competitive hunger for winning with strategic focus on getting New Customers in the West Region will help you stand out and contribute to your role. Focusing on portfolio expansion, new distribution, maintaining and expanding customer base to meet organizational objectives.

Duties and Responsibilities :

To perform this job successfully, an individual must be able to satisfactorily perform each of the essential duties and responsibilities listed below. The duties and responsibilities include the following, though other duties may be assigned.

• Sales Leader : develop aggressive growth plans to reach organizational objectives.
• Chase and close New Business : retail key accounts, independent retailers, Wholesalers, etc.
• Sales merchandiser development and training in POS weekly.
• Create and manage promotional activity plans and effectively communicate with Field Sales personnel to perform in-store execution – brand positioning, rack placement, display execution.
• Price management; establish appropriate and competitive retails while securing profitability.
• Promotions management; ensure all customers are applying promo tags when items are on TPR.
• Trade management; create effective promo calendar while managing the authorized trade spend.
• Broker, distributor, management and development
• Account Management – Retail Customer growth development, promo activity, portfolio expansion.
• Interface with key customers contacts to assess current service levels, understand areas for improvement, and ensure complete alignment for retail plans to be implemented.
• Other ADHOC duties as assigned.

What you will bring :

Key Technical Skills and Knowledge :

To perform this job successfully, an individual must be able to perform each qualification satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required

Education and Experience :

Physical Requirements :

The physical requirements and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.