SEO Manager III

Title : SEO Manager III

Duration : 5-month contract with possible Extension

Location : Remote Opportunity

Pay Rate : $60 / hr on W2

Key responsibilities

Skills and experience required

Educational background

Developing and executing Digital PR strategies : ]Cultivating high-quality citations and brand mentions : Proactively create a backlog of relevant opportunities for promotion from relevant publications and websites through engaging content creation and strategic outreach.

Online reputation management : Monitor online mentions and social media conversations to track brand sentiment and respond effectively to manage and enhance brand reputation.

AI engine and search audits : Integrate optimization best practices into digital PR campaigns and content to improve online visibility.

Performance monitoring and reporting : Use digital analytics tools to track the effectiveness of campaigns, measure key performance indicators (KPIs), and refine strategies based on data-driven insights.

Collaboration : Work closely with internal teams (marketing, content, SEO, etc.) to ensure digital PR efforts align with broader marketing and communication objectives.

Stay up-to-date with industry trends : Continuously monitor changes in search engine algorithms, digital media trends, and best practices to adapt strategies accordingly.

Strong communication skills : Excellent written and verbal communication skills for crafting compelling content, media outreach, and internal / external communication.

SEO knowledge : A solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and technical SEO elements.

Analytical skills : Ability to interpret data from analytics tools (e.g., Google Search Console) to assess campaign performance and inform future strategies.

Digital proficiency : Adeptness with digital platforms, content management systems, social media tools, and other relevant digital technologies.

Strategic thinking and planning : Capacity to develop and implement effective digital PR campaigns aligned with business goals.

Relationship building and networking : Proven ability to build and maintain relationships with media, influencers, and other stakeholders.

Project management skills : Ability to oversee projects from conception to completion, manage timelines, and meet deadlines.

Crisis management skills : Ability to handle sensitive situations and manage brand reputation effectively under pressure.

Must have skills : Web research, familiarity with AI engines

Teachable skills : Slack value proposition, partnerships messaging

Optional skills : comms, promotions, affiliate marketing