Overview
Social Media Advertising Strategist (Remote US) — Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position has the opportunity to be on the ground floor of a fast-growing specialty agency.
This role is designed for a Senior Social Media Strategist who will work directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. The role focuses on creating high-performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Be responsible for personal productivity and utilization
- Collaborate with Associate Director to ensure internal and client goals are achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience at a performance / digital marketing agency, supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV)Proficiency with advertising platforms / tools such as LinkedIn Campaign Manager, Zoominfo, 6SenseStrong grasp of paid principles : keyword research, ad copywriting, bid management, optimizationAbility to analyze campaign performance with Google Analytics / GA4, Excel, or similarAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title, etc.Proven success with mid-market or enterprise accountsAbility to translate strategy into data-driven storytellingProblem-solving mindset; competitive and curiousKeep up-to-date with industry trends and opportunities for growthAbility to organize, prioritize and manage multiple projectsQuality-obsessed and consumer of advertising with integrityWillingness to travel to visit clients approximately once per year, as neededWhat Success Looks Like
Embodiment of Abe core values in interactionsManage approximately five mid-tier and enterprise accountsMeet / exceed department KPIs, including client NSMs and Client Satisfaction scoresBuild client trust and renewals through strong relationshipsCross-sell services aligned with client goalsClear communication of results with client contacts and executivesStrong decision-making for strategic direction of accountsBenefits
Salary : annual base range $70,000-$80,000 USD with potential for bonus eligibility; actual salary may vary based on compensation practices and experienceMedical, dental, vision, disability, and life insurance for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependentsAdditional benefits to support the whole person : mental health resources, fitness programs, fertility support, and moreTime Off : Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental LeaveTraditional and Roth 401(k) with a 3% company matchAnnual bonus based on tenureWork Environment
As a remote-first company, you’ll be able to work from anywhere in the US, with optional access to Abe offices. Global opportunities are available where there are established operations; work authorization and residence in the country are required for global locations. This role operates remotely with collaboration via Zoom and Slack. Requires a laptop, internet access, and ability to work in a stationary position for extended periods. Reasonable accommodations available upon request.
To apply or inquire about accommodations, contact careers@directiveconsulting.com.
Additional Information
Abe values People First and is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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