Digital Marketing - Account Manager / Sr. Manager

Job Description

Job Description

Digital Marketing Account Manager / Sr. Manager

You will be the day‑to‑day owner for a portfolio of performance marketing clients (typically 4–6 accounts ; $2M–$10M annual media under management) in ecommerce, home services, and healthcare . Your mandate : convert client business objectives into measurable growth across paid media, affiliate marketing, search engine optimization, AI inclusions, CRO, and analytics. You’ll lead weekly client calls, orchestrate cross‑functional specialists, and ensure we hit targets for CAC, ROAS, and LTV while maintaining forecast accuracy and client satisfaction.

In 90 Days

Implement account scorecards with KPIs, baselines, and targets for each client.

Aid in establishing a testing roadmap, delivering four experiments per account / month (creative, audience, bidding, landing pages) in coordination with the media and analytics teams.

Oversee pacing and performance to plan(>

95% budget pacing; ± 10% forecast accuracy) for clients and internal teams

Strong understanding of core efficiency metrics ( CPA ↓10–20% or ROAS ↑15–30% , account‑dependent) and how to improve them.

Lead production of presentations and QBRs utilizing Beautiful.ai or PowerPoint with your clients

Improve client relationships and assist in new business development efforts.

What You’ll DoClient Leadership & Management

Serve as the primary point of contact and trusted advisor for assigned accounts; translate goals into channel strategies and quarterly plans.

Build and present POVs and performance narratives that connect media to revenue, churn, and LTV.

Run weekly WIPs / QBRs; align stakeholders on priorities, budgets, and success criteria.

Performance Marketing Execution

Oversee, with the media team, the execution across Paid Search (Google / Microsoft), Paid Social (Meta, LinkedIn, Pinterest), Affiliate Marketing, and Lead Generation; partner closely with the SEO  team and CRO  efforts to maximize end‑to‑end funnel performance.

Leverage AI-assisted workflows (e.g., creative iteration, audience discovery, bid / modifier heuristics) within brand and platform policies.

Ensure proper tracking (GA4, GTM, pixels, offline conversions, server‑side events) and maintain clean UTM governance.

Maintain rigorous test velocity; document hypotheses, results, and next actions.

Analytics, Forecasting & Insights

Own weekly / monthly reporting : pacing, KPI variance, cohort / LTV, incrementality, and media mix insights.

Build bottoms‑up forecasts and scenario plans; recommend budget reallocations based on marginal CPA / ROAS.

Translate data into clear decisions —not just charts.

Project Management & Quality

Drive on‑time / on‑scope delivery using structured workflows (briefs, RACI, change logs).

Proactively flag risks; implement corrective actions and post‑mortems.

Maintain an account playbook for each client (goals, audiences, offers, creative pillars, landing pages, tracking map).

Growth & Commercials

Identify expansion opportunities (new channels, offers, geos, CRO) backed by quantified business cases.

Support SOW renewals and upsells; contribute to proposals with performance projections.

What You’ve Done

3–6 years in performance marketing at an agency or high‑growth brand; 2+ years owning client relationships end‑to‑end.

Core channel experience in Paid Search , Paid Social , Affiliate Marketing , Lead Generation , SEO , AI-assisted optimization , and CRO .

Proven results managing multi‑channel budgets (monthly $100K–$1M+ ) with measurable improvements to CAC / ROAS / MER / LTV .

Hands‑on experience with Google Ads , Meta Ads Manager , GA4 , GTM ; Looker or other data visualization platforms (Tableau / Power BI).

Familiarity with MMPs (AppsFlyer / Adjust), offline conversions , and attribution (MTA / MMM).

Comfortable building forecasts , media plans , and executive‑ready narratives.

Strong command of experiment design, CRO basics, and creative testing frameworks.

Tooling : Excel / Sheets (pivot / modeling), Asana / Jira, Slack.

Excellent client communication and meeting facilitation; calm under pressure.

Nice to have : basic SQL; DV360 / YouTube; SEO / CRO collaboration; eCommerce and lead‑gen experience across healthcare, home services, and retail.

How We Work

Truth in analytics : we lead with data and plain‑English recommendations.

Operator mindset : we measure, test, and iterate—weekly.

• No vanity work : everything ties to revenue, efficiency, or learning.

Nice to have skills

Why us?

Working with Response Mine :

If you worked in an agency you know sometimes agency life can be a shit-show, Clients have emergencies. Agencies have emergencies.  Response Mine is dedicated to building trust with clients by giving unvarnished, valuable advice- not salespeak.  Our clients need growth, and they expect deep, insightful analysis about their media and marketing. Our key media and SEO talent are enterprise-level experts at their craft. We’ll give you the goods. You need to defend, protect, and serve the client.  We won’t ask you to fill out timesheets or do prospecting. This is about expert client service and delivering world-class results for mid-market and enterprise-level clients.

Company Overview :

Response Mine is award-winning firm that has been voted one of the best places to work by The Atlanta Journal and Constitution multiple times.   Over the past 24 years, RMI has generated billions of dollars in new revenues for its clients across retail, home service, and healthcare companies by improving on their paid search, social media, SEO, and content marketing strategies. Committed to truth and analytics, RMI breaks the traditional agency billing and service model to help clients outperform their market and competitors through radical transparency and next-level strategic partnership. We give our clients an unfair advantage with better direct marketing.

​The above declarations are not intended to be an “all-inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do thejob. Rather, they are intended only to describe the general nature of the job and be a reasonablerepresentation of its activities.

Any valid, official communication from our recruiters and hiring managers will come via a responsemine.com or an applytojob.com email address. If you receive an email from an account other than an email address with the extension@responsemine.com or @applytojob.com, please contact us directly at 404-233-0370 and speak with Amy Rich as you may be a victim of a phishing scam.

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