Senior Director of Marketing

Job Description

Job Description

About Company :

At United Way of Central Florida, your career is more than just a job it’s an opportunity to change lives and strengthen our community. Every day, our team works with passion and purpose to create lasting change, ensuring individuals and families have the resources they need to thrive.

When you join us, you become part of a positive, dedicated team that believes in collaboration, innovation, and the power of giving back. Whether you’re helping connect people to vital services, empowering local organizations, or leading initiatives that drive real change, your work will make a tremendous impact on the lives of those who need it most.

Here are our UWCF values do these resonate with you?

If you’re looking for a rewarding career where you can grow professionally while making a difference, United Way of Central Florida is the place for you. Come be a part of something bigger where your skills, compassion, and drive can help build a stronger, more vibrant community for all.

Join us today and be a force for good!

Position Overview :

The Senior Director of Marketing plays a pivotal role as the driving force behind UWCF’s brand and engagement efforts leading a dynamic, data-informed marketing program that inspires action, grows support, and strengthens community connection. In close partnership with the CDMO, you’ll shape and champion the marketing vision, while also rolling up your sleeves to translate strategy into compelling campaigns, storytelling, and experiences. You’ll guide and empower a talented, focused team, ensuring excellence across every channel, event, and initiative balancing both the strategic and the tactical with ease. This is a fast-paced and highly rewarding role where your ability to prioritize, plan, and lead with creativity, collaboration, and confidence will directly fuel meaningful impact

Key Responsibilities :

Strategic Leadership & Vision

• Build and lead the marketing vision in collaboration with the CDMO and cross-functional leaders, ensuring alignment with UWCF’s mission, strategic plan, and revenue goals.
• Develop annual and quarterly integrated marketing plans with clear goals, budgets, measures, and resourcing; drive a disciplined operating rhythm (calendars, stand-ups, reviews).
• Partner with Resource Development to co-create market-tested messaging and go-to-market plays for donor segments, corporate partners, workplace campaigns, and affinity groups.

Brand, Messaging & Content

Donor & Volunteer Growth (with CDMO & RD)

Events & Experiences

Volunteer Engagement & Affinity Groups

Digital, Web & Analytics

Public Relations & Issues Management

Intake, Production & Stewardship Processes

Team, Budget & Vendor Management

Qualifications & Skills :

Skills & Traits

Compensation & Benefits :

Inclusion at UWCF

At UWCF, we believe that diverse voices and experiences enrich our mission and culture. We are proud to be an Equal Opportunity Employer. All employment decisions are made based on merit and business need. UWCF is a drug-free workplace. Candidates must pass a drug screening prior to employment.