2024 MLB at Rickwood - Marketing Bootcamp
Program Description :
For MLB at Rickwood, Major League Baseball aims to empower students from the HBCU community in the greater Alabama area. This initiative supports MLB's ongoing efforts to honor the legacy of the Negro Leagues.
Students will be involved in establishing local community activations and collaboratively creating digital marketing assets.
These efforts are designed to contribute to the education and retention of the historic day, MLB at Rickwood, scheduled for June 20, 2024.
Curriculum :
The Major League Baseball Marketing Bootcamp will be a contextually relevant professional learning experience for select college students from HBCUs and colleges in the Birmingham area.
This program will include five sessions, which will provide students with a real-life simulation of a job in marketing at MLB.
The goal for the program is to educate students on marketing processes, and give them the opportunity to develop marketing ideas around "MLB at Rickwood Field," a game celebrating the Negro Leagues taking place in Birmingaham this June.
- Introduction to Marketing
- Overview of Creative Process & Brief-Writing Workshop - from strategy to creative development and implementation.
- Creative Development
- Feedback Session / Check In
- Presentation
Between the five sessions, participants will work on developing their marketing acumen across strategy, creative, and presentation skills.
MLB will provide templates and examples for the various tasks in which they are completing, as well as a suggested reading list to help provide opportunities for deeper learning.
The five sessions will cohere into one comprehensive presentation to MLB's marketing team with ideas to promote MLB at Rickwood Field.
Criteria :
- Junior & Seniors from Alabama colleges and universities only
- Preferred Major(s) : Marketing, Sports Marketing, Communications, Business Management, Graphic Design
Meeting Cadence :
Monthly 1-hour meetings starting in February through June 20, 2024
The application period will remain open until Friday, January 26th, 2024.
Marketing Campaign Specialist
We are seeking a passionate and detail-oriented Marketing Campaign Specialist to execute growth marketing campaigns, communicate timelines, and manage outside vendors and partnerships. Strong understanding of demand generation and marketing channels including content marketing, email marketing, soci...
Marketing Coordinator
The Marketing Coordinator will provide support to the BJCC’s Sales and Marketing department. Assist the Director of Sales & Marketing and Marketing Managers with timely projects covering a wide array of activities. The role will participate in strategic marketing projects and initiatives i...
Promotional Marketing Associate
Promotional Marketing Associates will work closely with other team members to support promotional activities and utilize your marketing expertise to help develop and execute brand awareness programs that will increase demand and drive revenue. Our company is a privately owned outsourced marketi...
2024 FALL - PR & Marketing Intern
Work with the PR and Communications manager on social media implementation, digital projects, design, event support, photography, research, internal and external communication, media relations, and more. Photographing wish reveals and internal events. ...
Marketing Assistant
The Customer Service and Marketing Representative reports directly to the SpeedPro Imaging studio owner and is primarily responsible for developing and executing marketing campaigns to obtain new clients, while also helping to oversee and maintain the existing customer base. Create targeted marketin...
Marketing Specialist
Cahaba Medical Care is committed to providing quality healthcare to underserved communities, and we are seeking a Marketing Specialist driven by a passion for service and health equity to promote our mission through effective marketing strategies. Marketing Specialist Last Updated on December 20th, ...
PR & Marketing Manager
PR & Marketing Manager (Full-Time). The PR & Communications Manager is responsible for guiding the overall public relations vision and marketing strategy at Make-A-Wish Alabama to build local brand awareness, loyalty, and engagement while driving donor acquisition and retention across the st...
Marketing Coordinator
We need a fresh perspective and creative Marketing Coordinator to take our team to the next level! . The Marketing Coordinator team is composed of industry experts who seek an open atmosphere for innovation, personal growth, and making an impact. Our fast-paced culture and focus on teamwo...
Marketing Assistant
Follow up with prospects and complete marketing and design tasks. ...
Marketing Campaign Manager
As a marketing campaign manager, you will be responsible for planning, executing, and managing marketing campaigns to drive brand awareness, customer engagement, and support our business objectives. Proven experience in campaign management and marketing, with a track record of successfully executing...