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Senior Marketing Operations Manager

Senior Marketing Operations Manager

ZipRecruiterSan Antonio, TX, United States
1 day ago
Job type
  • Full-time
Job description

Job DescriptionJob Description

Industry Sector : Operating in the dry-utility infrastructure services sector, focused on engineering, deployment, and lifecycle support for municipal, commercial, and industrial utility projects. We serve B2B customers and public agencies across the USA.

Location Workplace : Orange, CA, USA — field offices and regional operations centers.

Compensation Travel Expectations

  • Base salary (USD) : $168,000 - $198,000 annually (this range refers to base pay only; final offer depends on experience, skills, and location).
  • Total target compensation (base + target bonus / incentives) : Variable depending on individual bonus attainment. For context, with a typical target annual bonus of approximately 10%–15% of base, total target compensation commonly falls roughly in the $184,800 - $227,700 range. Actual total cash compensation may be lower or higher depending on bonus structure and performance.
  • Benefits : Eligible for annual performance-based bonus and comprehensive benefits (medical, dental, vision, retirement match, etc.).
  • Travel : Expected 10%–25% annually — mostly regional day trips with occasional overnight stays. Frequency may vary by project phase and may be higher during certain rollouts or client engagements.

About the Opportunity

We are hiring a hands-on Senior Marketing Operations Manager to scale demand , streamline lead-to-revenue, and enable data-driven marketing across distributed, field-focused teams. This role partners with Sales, Project Delivery, and Finance to standardize systems, reporting, and campaign operations that drive measurable pipeline growth for complex B2B services.

Role Responsibilities

  • Lead marketing systems administration : own CRM (Salesforce) and marketing automation (HubSpot / Marketo) configuration, integrations, and data syncs.
  • Design and operationalize lead-to-revenue processes : lead scoring, routing, SLAs, and attribution to improve handoffs between marketing and sales.
  • Build campaign operations : templates, automation workflows, segmentation, nurture programs, and field-event support.
  • Create reliable reporting and dashboards (pipeline, conversion, campaign ROI) to support executive decision-making.
  • Implement data governance : deduplication, validation, enrichment workflows, and compliance controls.
  • Partner cross-functionally to prioritize analytics, define OKRs, and roll out training and playbooks for regional teams.
  • Qualifications

    Required

  • 5+ years in Marketing Operations or Revenue Operations supporting B2B services or field-based organizations.
  • Proven administrative experience with Salesforce and a leading marketing automation platform (HubSpot, Marketo, or Eloqua).
  • Strong analytical skills, including proficiency with SQL and experience building dashboards in Tableau, Looker, or Power BI.
  • Experience operationalizing lead scoring, attribution, and campaign measurement.
  • Solid stakeholder and project management skills for rolling out systems across distributed teams.
  • Ability to work on-site in the USA; expected travel 10%–25% annually to regional field offices and project sites.
  • Experience marketing for utilities, infrastructure, construction, or engineering services.
  • Familiarity with CCPA / GDPR and security-conscious tooling and controls.
  • Experience with ABM tooling, advanced attribution platforms, and middleware integrations (Zapier, Workato, MuleSoft).
  • Experience with data enrichment providers and resolution.
  • Education Certifications

  • Bachelor’s degree in Marketing, Business, Data Analytics, Information Systems, or related field — or equivalent experience.
  • certifications : Salesforce Administrator (ADM-201), HubSpot, Marketo, Tableau, Looker, or Google Data Analytics.
  • Core Technical Skills Keywords

  • CRM Marketing Automation : Salesforce, HubSpot, Marketo, Eloqua.
  • Analytics Reporting : SQL, Tableau, Looker, Power BI, Google Analytics, Adobe Analytics.
  • Data Platforms : Snowflake, BigQuery, Redshift, ETL, Python.
  • Integrations : REST APIs, webhooks, Zapier, Workato, MuleSoft.
  • Demand Gen ABM : 6sense, Terminus, Demandbase; lead scoring; campaign ops; field marketing.
  • Data Quality : ZoomInfo, Clearbit, deduplication, enrichment workflows.
  • Privacy Security : GDPR, CCPA, SOC2 awareness.
  • Equal Employment Opportunity

    We are an equal opportunity employer committed to a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration without regard to legally protected characteristics. We encourage candidates from historically underrepresented groups to apply. Background checks and other pre-employment screening may be required where applicable.

    Application Timeline

  • We review applications on a rolling basis. Expect an initial acknowledgement within 3 business days.
  • This position is open until filled; early applications are encouraged.
  • Qualified candidates who thrive in operationally rigorous, data-driven environments and enjoy collaborating with field teams are encouraged to apply.

    Benefits and Perks

  • Comprehensive medical, dental, and vision plans with employer contributions.
  • Retirement plan with company match and financial wellness resources.
  • Generous PTO, paid holidays, sick leave, and flexible vacation options.
  • Paid parental leave, insurance, and life insurance coverage.
  • HSA / FSA options, EAP, and mental health resources.
  • Professional development budget, certification reimbursement, and conference support.
  • Field support : safety programs, PPE allowances, and site-based onboarding.
  • Commuter benefits, potential relocation assistance, and flexible work arrangements where appropriate.
  • Mission-driven culture with cross-functional collaboration and visible impact on revenue and projects.
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