Sr. Performance Marketing Manager, Paid Search

About Suno

Suno is a music company for the next generation of creators. Its AI-powered platform makes it easy for anyone to create original music. Built by musicians and engineers, Suno empowers users to turn ideas into fully produced tracks in minutes and unlocks a more rewarding music making experience full of endless new creative possibilities. Whether you're a first-time songwriter or a seasoned artist, Suno helps you make music thats meaningful, personal, and uniquely yours.

Check out the Suno version of the job here!

About the Role

As a key member of our Growth team, the Senior Performance Marketing Manager (Paid Search) will own Sunos acquisition strategy across all intent-driven and app discovery platforms - including Google App Campaigns, Apple Search Ads, YouTube, and emerging mobile ad networks. Reporting to the Performance Marketing Lead, youll be responsible for capturing high-intent users globally and turning them into loyal subscribers. This is a high-impact, independent role ideal for a data-driven operator who thrives on precision, experimentation, and efficiency.

What Youll Do

Plan, manage, and optimize paid search campaigns across Google App Campaigns, Apple Search Ads, and YouTube

Lead keyword strategy and bidding across both branded and non-branded queries to maximize subscription volume at efficient CAC

Drive growth in top global markets including Japan, Germany, and South Korea through geo-specific strategies and localization

Build initiative-level acquisition plans across App Campaigns, Apple Search Ads, and YouTube, with detailed spend forecasts and LTV / CAC-based budget allocations by market

Run a disciplined test-and-learn program across bidding, targeting, and funnel variations, and partner with analytics to evolve dashboards that surface actionable insights across geos

Partner with product and web teams to improve post-click conversion rates through CRO, deep linking, and funnel testing

Build and analyze robust campaign performance reports using Singular and internal BI dashboards to guide optimizations

Own retargeting strategies for free users, trials, and churned subscribers using Display and YouTube campaigns

Stay current on platform changes, privacy regulations, attribution strategies, and AI-powered search features to maximize performance

What Youll Need

3+ years of hands-on experience managing SEM, app campaigns, or mobile user acquisition for a B2C app or subscription business

Deep experience with Google App Campaigns, Apple Search Ads, and performance-based YouTube campaigns

Strong grasp of mobile attribution tools (e.g., Singular, Adjust, AppsFlyer) and experience working within SKAdNetwork constraints

Fluency in campaign data analysis and optimization, with proficiency in Excel, cohort analysis, and LTV / CAC modeling

Experience running localized campaigns across international markets with sensitivity to language, platform mix, and conversion flow nuances

Ability to work cross-functionally with product, web, creative, and analytics teams to optimize acquisition performance end to end

Familiarity with App Store Optimization (ASO) best practices and how paid + organic strategies work together

Highly self-directed and comfortable owning strategy, execution, and reporting without heavy oversight

A love of music (listening, exploring, making) is a huge plus.

Perks & Benefits for Full-Time Employees

Generous Company Equity Package

401(k) with 3% Employer Match & Roth 401(k)

Unlimited PTO & Sick Time

Medical, Dental, & Vision Insurance (PPO w / HSA & FSA options)

Continued / Creative Education Stipend

Generous Commuter Allowance

Free In-Office Lunch Delivery (3 Days per Week)

Additional Notes : Applicants must be eligible to work in the US

Compensation : The annual base salary range is $100,000 - $130,000