Senior Digital Marketing Manager

SUMMARY

Lead end-to-end digital marketing for a B2B portfolio across web, social, search, CRM, and paid media. Own the digital roadmap, elevate brand presence, optimize user journeys, and translate performance data into clear actions. This is a remote role collaborating cross-functionally with sales, R&D, applications, regulatory, and global marketing.

RESPONSIBILITIES

• Own the digital strategy and calendar across SEO / SEM, social, CRM, CMS, and digital advertising to grow awareness and qualified demand.
• Manage website updates and UX enhancements in a CMS (e.g., WordPress), ensuring analytics and lead-capture integrations work flawlessly.
• Develop and run the social media plan and content cadence with an engaging, consistent brand voice.
• Track and report web, campaign, and CRM performance; convert insights into optimization experiments and roadmaps.
• Partner with commercial and technical teams to launch digital campaigns aligned to go-to-market priorities and product releases.
• Coordinate domain / DNS settings (e.g., via Cloudflare) with IT to ensure reliability, security, and uptime for web properties and campaigns.
• Build, sequence, and deliver digital campaign timelines on time against business objectives.
• Select and direct agencies, freelancers, and digital partners for best-in-class execution and ROI.
• Create and maintain scalable SOPs, tools, and workflows for digital operations.
• Scan competitors and the market to propose content ideas and campaign tests that drive differentiation.
• Support global initiatives such as tradeshows, media placements, influencer programs, and brand campaigns.
• Mentor and upskill teammates to raise digital capabilities across the organization.

QUALIFICATIONS

BENEFITS