Search Engine Optimization Manager

Company Description

BetterAddictionCare is a national directory dedicated to helping individuals and families find trusted and personalized addiction recovery solutions. We offer free and confidential support to connect people with the right treatment options, including inpatient rehab, outpatient programs, detox centers, and mental health services. With an extensive network of accredited providers, we streamline the search for quality care, making recovery more accessible and informed. Our mission is to simplify the journey to recovery with compassion, integrity, and expertise.

Role Description

We're looking for a hands-on SEO expert and strategic leader to manage and grow the search presence of several domains. You will lead all aspects of SEO in-house — including coordinating and overseeing third-party SEO agencies — while also directly implementing on-site and off-site optimization efforts.

Qualifications

• Own and execute SEO strategy across multiple websites — including on-page, technical, off-page, and local SEO.
• Act as the primary point of contact for outsourced SEO vendors and freelancers. Manage, audit, and assess their performance.
• Conduct hands-on work as needed (e.g., metadata optimization, content auditing, crawl fixes, backlink analysis, etc.).
• Perform competitive analysis and keyword research to inform strategy.
• Collaborate with content writers, developers, and designers to ensure SEO best practices are embedded across all efforts.
• Monitor site health, rankings, and traffic performance using SEO tools (e.g., GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog).
• Report regularly on KPIs, wins, and areas for improvement.
• Stay current with search engine algorithm updates, and adapt strategies proactively.