Head of MarketingRemote

Head Of Marketing

What is the role?

As the Head of Marketing at pawaPay, you will be the first dedicated marketing hire, responsible for building and leading a high-performing team. This is an exciting opportunity to set the marketing strategy and support the execution of initiatives that drive growth in a rapidly expanding business.

With a particular focus on strong leadership, driving brand awareness, and demand generation through account-based marketing (ABM), you'll be accountable for developing the brand and driving profitable growth across EMEA, America and Sub-Saharan Africa. The role is fully remote, offering flexibility while you spearhead our marketing efforts during this pivotal phase of growth.

The role is open to applicants in Europe and Africa.

Your main duties will include :

• Increase pawaPay's brand awareness across target markets and audiences, establishing a strong presence in the mobile money sector through events, partnerships, and sponsorships
• Develop and implement an ABM-based demand generation strategy aimed at driving brand saliency and profitable revenue growth through innovative performance marketing techniques
• Serve as the guardian of the brand identity, ensuring consistency and alignment across all marketing communications and customer touchpoints
• Build a highly engaged audience through high-quality and differentiated content
• Collaborate closely with sales and product teams to ensure alignment on key messaging, value propositions, and go-to-market strategies, optimizing the path to customer engagement and conversion
• Identify and leverage performance metrics to assess campaign effectiveness and optimize tactics for maximum impact

KPIs and tracking

New capabilities

Team performance

What is required of the ideal candidate?

Core behavioral competencies