Social Media & Content Specialist

Job Description

Job Description

DESCRIPTION

The Social Media & Content Specialist will play a hands-on and strategic role in developing and executing PYA’s firmwide social media presence. This person will be a core part of the marketing team—building content calendars, shaping campaign strategy, and ensuring our brand voice resonates across platforms like LinkedIn, Facebook, Instagram, and YouTube.

This is an ideal role for someone who combines creative content development with analytical thinking and a strong grasp of how social media supports broader business objectives.

RESPONSIBILITIES

• Develop and manage the firm’s social media strategy in collaboration with marketing leadership and service line priorities
• Build and maintain a proactive, forward-looking content calendar aligned with marketing campaigns, thought leadership, and firm initiatives
• Write, schedule, and publish compelling social posts that translate technical topics into clear, engaging messages
• Collaborate with internal stakeholders to amplify webinars, white papers, media coverage, events, and press releases
• Partner with designers and video editors to bring visual content to life across platforms
• Track and analyze social media Key Performance Indicators (KPIs : engagement, reach, traffic, etc.) and adjust strategies based on performance insights
• Stay current on platform trends, algorithm changes, competitor’s activities. and B2B social best practices—and apply that knowledge to improve impact
• Contribute to campaign strategy and execution, including paid social, digital lead generation, and nurture workflows
• Repurpose and adapt content from other firm channels, including Teknovation.biz, for expanded reach
• Ensure all social media activity reflects PYA’s voice, brand standards, and regulatory guidelines

CONTENT TYPES

QUALIFICATIONS

ABOUT PYA

PYA , a leading professional services firm, serves clients across the United States with expertise in consulting, accounting, compliance, and business strategy. With offices in Knoxville, Atlanta, Tampa, Charlotte, Nashville, and Kansas City, PYA is committed to helping clients achieve their goals through innovative solutions and unparalleled service. Learn more about The PYA Way .

WHY JOIN PYA