Senior Content Marketing Specialist Job at Moore Colson in Atlanta

Overview

Join to apply for the Senior Content Marketing Specialist role at Moore Colson .

Company Overview : Moore Colson is a leading CPA and consulting firm in Atlanta with over 40 years of experience. Known for its collaborative, client-focused approach, Moore Colson offers a wide range of services to help businesses grow and achieve their goals.

The Senior Content Marketing Specialist will execute on a variety of content, digital and communication-related initiatives. The ideal candidate will have demonstrated storytelling abilities across a variety of mediums and an aptitude for communicating technical concepts into easy-to-understand ideas that engage readers in the B2B space. The candidate, with time, will organically develop a keen sense for what aligns with our core values and how we interact and communicate with our clients, the community and the market; they will know our brand voice like no other. This position supports firm growth through the development of thought leadership, including articles / blog posts, videos, social media content and strategic campaigns to help identify and pursue opportunities for our brand and industry verticals.

Responsibilities

• Work with the firm’s subject matter experts to write and edit email copy, blog posts, newsletter articles, press releases and other thought leadership pieces (e.g., case studies, whitepapers).
• Work on content that supports employer branding initiatives.
• Manage the firm’s content calendar, working with industry associations on content distribution as needed.
• Post all content to web and social media channels and build / test / send newsletters and email campaigns in email platform.
• Write scripts for videos as needed and assist or execute in pre- and post-production of videos.
• Write on-brand social media copy while actively monitoring social media channels and engaging with our audience.
• Produce compelling visual content (images, videos, etc.) for social media platforms that is aligned with audience engagement strategies and current social media trends / best practices.
• Assist with the firm’s search engine optimization strategy through content creation.
• Assist with proposal writing as needed.
• Execute on PR opportunities for the firm and industry niches; work with PR firms as needed to support projects.
• Craft copy for marketing collateral, presentations, ads, and client-facing and brand awareness campaigns with an increasing degree of independence.
• Create a maintenance schedule for revising documents and collateral, such as annual bio updates, service and industry line marketing materials, firm history, online profiles, etc.
• Write bios for firm employees and management.
• Monitor and report on content program performance, recommending and making improvements as needed.
• Work with the CMO and Senior Marketing Manager on executing other marketing projects as needed.

Qualifications

Benefits

Equal Opportunity Employer

Equal Opportunity Employer : Moore Colson is committed to ethics and integrity and welcomes all qualified applicants.

Application Note : Moore Colson does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies without pre-approval.

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