Marketing Coordinator

Position Purpose :

The Marketing Coordinator will manage the daily marketing responsibilities for continued growth of TEL Brand through support of marketing initiatives both nationally and locally.

The Marketing Coordinator is a critical function for business growth to reach new and prospective customers. Position Responsibilities :

• Continuously learn, share, and implement improvements in all processes and responsibilities as needed to enhance effectiveness of providing world class service and support.
• Manage social media and events calendars, providing marketing collateral organization.
• Coordinates with 3rd party services and material suppliers to ensure tasks are completed on-time.
• Employs total project management and will use design skills to review, update, and create new sales collateral (i.e. sales sheets, presentations, flyers, posts, etc.).
• Maintains contact lists, workflows, and intake forms using knowledge of HubSpot system.
• Creates and executes fresh engaging social media content, blog updates, and assist with reporting.
• Supports marketing system development for digital asset creation, email campaign development, and other inbound / outbound marketing initiatives as needed.
• Coordinates with sales teams to gather new lead lists and coordinate the vetting policy for import, processing, and usage.
• Manage the organization of digital assets in the CMS system(s) for webpages, blogs, and other linked online content (i.

e. uploading, auditing, and applying asset meta information, alt tags, etc.).

• Research and implement ongoing website SEO improvements, and the efforts involved in quarterly reviews.
• Coordinates event meetings with sales, human resources, and corporate teams to plan sales, local, and company-specific events.
• Assists with collateral development and support for local and national TEL sales events, such as clerical and resource preparations, taking photos during events, and other on-site support.
• Occasionally travel to specific locations for events or customer / vendor locations to provide marketing media and support to sales teams.
• Assist with field video and photography with new content development by periodically supporting photography and video efforts to capture / record TEL vehicles, equipment, customers, and personnel.
• Operate and care for company owned DSLR camera, as well as other cameras, lighting, and audio equipment during video filming and photography.
• Essential video filming and post-production video development support, to include assisting with video shoots, reviewing video files, laying out base video tracks for lengthy videos, and assisting with the video development process.
• Frequent photo processing and graphic design work. Knowledge, Skills, and Abilities :
• Ability to exercise of discretion and independent judgment with respect to matters of significance.
• Strong communication skills, including communicating in a friendly and empathetic manner.
• Critical thinker and ability to problem solve.
• Strong Adobe Creative Cloud skills a plus.
• Hubspot marketing automation system knowledge with ability to adapt to platforms like Salesforce.
• Knowledge of marketing best practices for social media.
• Knowledge of DSLR camera equipment for basic photography and video.
• Good understanding of basic cinematography and photography best practices, to include filming in multiple environments.
• Willingness to learn TEL video development processes including lighting, audio equipment, and safety procedures.
• Enjoys taking responsibility for a project from the start of the planning phase and seeing it through to completion.
• Can work effectively as part of a team with integrity, honesty, and hard work.
• Strong and positive work ethic, can-do attitude, and be a self-driver.
• Willingness to learn new processes and skills.
• Team-oriented and able to take direction and effectively manage with minimal supervision.
• Willingness and ability to gain and maintain a Class-B CDL for driving a truck in and out of tradeshow exhibit floors, photo shoots, etc. Education and Experience :
• BA / BS in marketing, business, or related field required.
• 4+ years of experience working in marketing or marketing support roles.
• Corporate Social Media management and company blog experience required.
• Some training or experience with photography and video equipment.
• Experience using Hubspot CRM and marketing inbound / outbound purposes.
• WordPress and Hubspot CMS systems experience and understanding of website SEO best practices.
• Some project management experience required.
• Experience with computer software’s including Adobe Create Cloud, with some combination of experience in either Photoshop, InDesign, Illustrator, or Acrobat.
• Experience working with Microsoft Office : Outlook, Word, PowerPoint, and limited Excel. Preferred, but not required :
• Event planning or event support experience.
• Salesforce experience preferred, but not required.
• Adobe Premier Pro or Lightroom software experience is preferred but not required Work Environment :
• General office setting
• Extended periods of sitting required
• Extended periods of standing when needed

Benefits :

• 100% employer paid medical and dental (single and family coverage) premiums through BlueCross BlueShield of TN.
• HSA with $800 annual employer contribution
• Voluntary Life, Short- and Long-Term Disability
• 8-week paid family leave
• Paid time off
• 11 Holidays (including birthday and floating holiday)
• Paid day off on Veterans Day for Veterans
• 401(k) with up to 4% employer match
• Profit Sharing (some exclusions apply)
• Retirement Pay Program
• Years of Service Cash Incentive
• Smart Dollar financial wellness program
17 days ago