DESCRIPTION
Responsible for the management of the assigned principals’ business in a defined marketing area. Primary responsibility includes increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta.
RESPONSIBILITIES
Deliver principals’ volume, share and sales fundamental goals (merchandising, assortment, pricing, and shelving) at the lowest possible cost.
Achieve fundamental goals and results at the lowest possible selling cost while maximizing company revenue (to include brokerage, commissions, and bonuses, contest earnings, etc.).
Communicate principals’ priorities to Retail Sales Managers, Sales Technology Managers (IT), Marketing Managers, Business Managers, and the retail selling organization to deliver in-store presence and business objectives.
Report directly to the General Manager or Team Leader.
Manage and participate in the development, design, and presentation of Acosta introduction to new principals.
Develop relationships with principals and customers. Pro-actively communicate with key principals.
Effectively function as a team player.
Coordinate on-going communication between the General Managers and key principals, and between principals and other Managers.
Collaborate with Retail Sales Managers on all major retail initiatives (new product introductions, selling drives, contests, etc.).
Coordinate principals’ market visits and key account calls.
Effectively use knowledge of customer, market, and principal to successfully sell principals’ specific programs and initiatives as well as Company objectives and initiatives – involve Marketing, Technology, and Sales Support resources as needed to accomplish the objectives.
Utilize Senior Vice President, General Manager, Team Leaders, and Senior Business Managers to understand and leverage customer strategies, and to develop conceptual sales presentations that can deliver principals’ objectives.
Provide feedback on the effectiveness of principals’ strategies, selling programs, and initiatives to the principal and the General Manager.
Provide timely information, principals’ expertise and selling priorities, along with retail-ready selling tools (organizers, surveys, etc.) to the Retail Sales Manager, and shared resources (Marketing, Technology, and Sales Support).
Maintain current account distribution information.
Review all market pricing reports on a regular basis for accuracy and competitive activity. Collect and report all competitive activity.
Provide feedback to the General Manager on how to build organizational capacity and improve our business.
Pro-actively share customer/manufacturer information with other team members to help build organization capacity.
Pro-actively manage personal skill development plan.
Ensures all client procedures and policies are followed.
May be required to achieve client proprietary system expertise to manage promotional plans and fund balances.
Monitors and takes corrective action as necessary in financial management, deductions.
Meeting the physical requirements – listed below.
Other duties as assigned.
QUALIFICATIONS
Bachelor's Degree or equivalent work experience.
A proven track-record in sales; preferably with a food broker or national company.
Strong interpersonal, organizational, presentation, negotiation, and sales skills.
Ability to analyze sales and marketing information needed to make effective sales presentations.
Proficient in a variety of software packages used to support the sales function.
Willing to travel.
ABOUT US
Acosta, and its subsidiaries, is an
Manager Business Sales Agency • Aurora, CO
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