Director of Marketing and Communications

Job Description

Job Description

Girl Scouts San Diego, an organization that builds girls of courage, confidence, and character who make the world a better place, is looking for a strategic, collaborative and visionary leader to fill its Director of Marketing and Communications position.

In this role, you will be responsible for leading and driving the brand presence, visibility, and engagement of the Girl Scouts mission across San Diego and Imperial Counties. Leading a marketing and communications team and working cross-collaboratively with internal and external teams and partners, the Director will ensure creation, execution and delivery of high-quality, comprehensive, mission and brand-aligned marketing campaigns and strategies that reflect and support organization advancement and growth.

In this role, you will be responsible for these Essential Responsibilities / Duties :

Marketing Strategy and Campaign Execution :

• Develop and manage a strategic marketing and communications plan to support organizational goals, seasonal priorities and key events to ensure our programs align with GSSD's vision, mission, values, and equity commitment.
• Along with the marketing and communication team, plans and executes internal and external marketing and sales campaigns, digital marketing strategies and communications, including the development of monthly newsletters, segmented campaigns, and automated messaging.
• Lead social media strategy, planning and execution across all platforms with strong focus on engagement, growth, e-commerce, philanthropy, and brand alignment.
• Provide leadership and oversight regarding key messaging, media strategy, scripts for events, and preparation of written materials.
• Liaise with Girl Scouts of the USA to leverage national branding initiatives for local use and brand consistency.
• Build and manage the annual marketing budget; monitor expenses and reconcile goals.

Brand, Digital and Print :

Advertising and Media :

Girl Scouts San Diego is an equal opportunity employer and values diversity, equity, and inclusion.

This is a full-time exempt position located in San Diego, California and is part of the senior leadership team, reporting to our Chief Advancement Officer.

Please submit a cover letter and resume with your application.

Hiring Salary range : $99,000 - $105,000 / annually, DOE