Marketing Specialist - Consumer Electronics Products

Job Description

Job Description

Join the BenQ Team!

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life."

We are hiring a Marketing Specialist to help manage relationships with influencers and media, design creative campaigns for both online and offline channels and drive brand messaging initiatives. This position requires a strategic thinker with experience in campaign management, event coordination, and data analysis to monitor performance metrics. A background in the gaming industry is preferred to strengthen brand relevance within the gaming industry.

Duties & Responsibilities :

Social Media Management

• Develop, plan, and execute a comprehensive content strategy for all major social media platforms (Instagram, Facebook, X, and YouTube). Create and publish compelling content that aligns with brand messaging and business goals.
• Own and manage BenQ's social media content calendar, ensuring seamless coordination and consistency across all platforms and campaigns.
• Monitor key performance indicators (KPIs), analyze social media performance and trends, and leverage data to refine content strategy and maximize engagement. Prepare regular performance reports for key stakeholders.
• Proactively identify and capitalize on opportunities for agile marketing and community building to foster a loyal and engaged online community.
• Stay informed on the latest social media platform updates, emerging tools, and content trends to ensure BenQ remains at the forefront of social media best practices.

Influencer and Media Management :

Build relationships with media outlets and influencers, especially in the gaming and tech industries, to boost brand exposure and credibility.

Develop and execute influencer marketing plans that effectively promote BenQ products to target audiences.

Creative Campaign and Branding Management :

Plan and manage branding message campaigns that resonate with the target audience, ensuring consistent and compelling messaging across channels.

Collaborate with creative teams to develop engaging content that aligns with brand positioning and appeals to target segments.

Event Planning and Execution :

Organize and coordinate brand events, including gaming expos, tech shows, and community events, to increase brand visibility and drive customer engagement.

Manage event logistics, partnerships, and promotions to ensure brand objectives and goals are aligned.

Data Analysis and Performance Tracking :

Analyze campaign data and track performance metrics (reach, engagement, ROI) to evaluate the effectiveness of marketing strategies.

Prepare regular performance reports with insights and recommendations to optimize future marketing initiatives.

Collect and analyze data using Google Analytics 4 to identify trends and insights related to digital marketing campaigns on the website, including email marketing, CPC ads, organic search, and social media.

Required Experience, Knowledge, Skills, and Abilities :

Experience : 2-4 years in marketing communications, with expertise in media and influence management, campaign management, and event coordination; experience in the gaming industry is preferred.

Contract negotiation with Influencers, media outlets, giveaway vendors, and booth builders.

Skills : Proficient in data analysis, performance tracking, and reporting; strong communication and organizational skills; creative and detail-oriented. GA4, HubSpot, Google Search Console, and project management tools.

Personal Qualities : Strategic thinker, collaborative, data-driven, with a passion for gaming and consumer tech.

Education :

Education : Bachelor's degree in marketing, Communications, or related field.

Compensation :

Based on experience, we offer a highly competitive base salary plus bonus

Position Type :

Full-Time

Office-Based