Digital Media Producer

Salary : $24.36 - $29.53

Job Overview

Performs technical duties (including developing computer graphics, and operating video and associated equipment) for government meetings and television programs, social media, the Hillsborough County website, and the Hillsborough County intranet.

Core Competencies

• Customer Commitment - Proactively seeks to understand the needs of the customers and provide the highest standards of service.
• Dedication to Professionalism and Integrity - Demonstrates and promotes fair, honest, professional and ethical behaviors that establishes trust throughout the organization and with the public we serve.
• Organizational Excellence - Takes ownership for excellence through one's personal effectiveness and dedication to the continuous improvement of our operations.
• Success through Teamwork - Collaborates and builds partnerships through trust and the open exchange of diverse ideas and perspectives to achieve organizational goals.

Tier 1

Duties and Responsibilities

Note : The following duties are illustrative and not exhaustive. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

Depending on assigned area of responsibility, incumbents in the position may perform one or more of the activities described below :

Project Development :

• Research project’s develop ideas and concepts and write compelling scripts to serve a specific goal and a targeted audience.
• Coordinate with the HTV Manager and Digital Engagement Manager on projects to avoid duplication of efforts.

Project Pre-Production :

• Use and update project management applications to keep project participants up to date.
• Collaborate, coordinate, and produce projects efficiently, while ensuring resources and budgets are planned, requested, and monitored.
• Search and identify the best talent, locations, props, costumes, equipment, and other assets to maximize the quality of the project.

Project Production :

• Serve in the capacity of any crew position needed for a shoot.
• Record and upload media interviews with County Subject Matter experts (SME) for displaying from a County perspective as well as for use in SME training.

Project Postproduction :

• Log and transcode media to and from multiple formats.
• Edit videos creatively while maintaining proper pace and ensuring that project goals and audience targets are met.
• Color correct and grade media to create the proper tone and look for the story being told.
• Animate elements in 2D and 3D to illustrate concepts and problems.
• Design graphic elements that help advance the story and fit the overall look and tone you’re trying to convey.
• Find or develop music tracks and sound effects that help enhance the mood of the project.
• Produce all video assets for public engagement projects for the Hillsborough County Engagement Hub.

Project Distribution :

Develop an influencer list and send the finished product to them. Track all influencers to see who contributes most to viewer engagement.

Meeting / Event Production :

• Event staging of lights, audio, platforms, truss, projectors, screens, cameras, and set design.
• Setup, testing, and run-through to ensure meeting and event equipment and personnel is operating as expected.
• Design and generate graphic and video assets for public engagement projects for the Hillsborough County Engagement Hub.
• Serve as the event / meeting director, technical director, robotic camera op, camera op, floor director, on-air graphics (CG) op, audio mixer, agenda tagger, and a / v support technician.
• Attend all Newsroom planning meetings for generation of ideas, as well as all Web team meetings.
• Records and uploads media interviews with County Subject Matter Experts (SME) for displaying from a County perspective as well as for use in SME training.

Technical Assistance :

• Assist engineer with setting up, commissioning, and troubleshooting equipment.
• Provide basic networking support, to configure computer and production devices to work on various networks.
• Assist in formal media trainings when necessary.

Web Content :

• Produce engaging video content primarily for Hillsborough County’s website, with emphasis on Hillsborough County Newsroom.
• Work closely with the research section to provide reports on web video viewership and engagement to leadership and stakeholders.
• Daily triage of Help Scout tickets, scheduled content audits, and other general functions of the Hillsborough County We team as determined by the Digital Engagement manager.

Job Specifications

• Knowledge of digital media and television production techniques, language, equipment, and applications.
• Knowledge of depth of field, color correcting, LUTs, dynamic range, sensor size, resolution, color sampling, gamma curves, frame rates, bit rates, and codecs.
• Knowledge of lighting design and staging.
• Knowledge of digital and analog audio recording.
• Knowledge of digital video and audio editing.
• Knowledge of 2D and 3D animation.
• Knowledge of transcoding processes.
• Knowledge of signal standards for broadcast television to include digital and internet transmission technologies.
• Knowledge of project management software and workflows.
• Skill setting up and operating digital media and television production equipment.
• Skill in operating digital video cameras in the studio or on-location, as well as using camera support systems or hand-held.
• Skill in the operation of small and large chip cameras including action cameras, drones, 3D cameras, digital video cameras, HDSLRs, digital cinema cameras.
• Skill in setting up lighting in the studio or on-location.
• Skill in green screen lighting and capture.
• Skill in digital video editing using a multi-track, multi-cam editor enabled editor.
• Skill in color correcting and grading.
• Skill in creating graphics, effects, and animations.
• Skill in planning productions, events, and projects.
• Ability to communicate technical info to non-technical users.
• Ability to problem solve issues.
• Ability to communicate effectively both orally and in writing.
• Ability to organize in a logical and understandable manner.
• Ability to interview others on camera.
• Ability to determine and meet or exceed client needs.
• Ability to lead and direct others toward a specific goal.
• Ability to engage in group collaborations to come up with concepts or ideas.
• Ability to meet deadlines.
• Ability to generate creative ideas that will enhance web content and drive traffic to website.
• Ability to understand and stay informed of digital content latest trends.
• Ability to incorporate SEO best practices and guidelines.

Physical Requirements

• Ability to stand or sit for long periods while paying attention to the proceedings.
• Ability to lift gear weighing up to 75lbs individually, or heavier with additional assistance.
• Ability to work on ladders and high places.
• Ability to work extended hours including nights, weekends, and holidays.

Nature of Work

Heavy work - Exerting up to 100 pounds of force occasionally, and / or up to 50 pounds or force frequently, and / or up to 20 pounds of force constantly to move objects.

Minimum Qualifications Required

• Bachelor's degree in Mass Communications, Radio / TV Broadcasting, Film, Education Media, Advertising, Public Relations, Digital Media, or other mass communications field; AND
• One year of experience producing television or video programs;
• An equivalent combination of education (not less than a high school diploma / GED), training and experience that would reasonably be expected to provide the job-related competencies noted above; AND
• Possession of a valid Florida Driver's License.

Emergency Management Responsibilities

In the event of an emergency or disaster, an employee may be required to respond promptly to duties and responsibilities as assigned by the employee’s department, the County’s Office of Emergency Management, or County Administration.

Such assignments may be for before, during or after the emergency / disaster.

Career Progression

Employees in this classification that acquire the competencies and minimum qualifications for the next tier will be able to apply for promotional opportunities through a competitive selection process.

Employees will not automatically be upgraded to the next tier. Reclassifying a position is based on business need and financial impact and is not based solely on the job competencies or qualifications of the incumbent.