(USA) Senior Manager, Marketing Campaigns

Senior Marketing Campaign Manager

The Senior Marketing Campaign Manager oversees and executes campaigns from start to finish to achieve specific business goals - primarily demand generation in Q4 / Q5 for BD. This role is responsible for strategic planning, budget management, cross-channel coordination (digital, social, email, print), performance analysis, and collaboration with internal and external teams.

The Marketing team plays a vital role in supporting Walmart Data Ventures' revenue growth by developing and executing strategic marketing initiatives. This team collaborates across functions to drive business plans, manage vendor relationships, and optimize online marketing efforts. Focused on delivering measurable results, the team leverages data insights and customer information to enhance campaign effectiveness. Members are committed to continuous improvement, adaptability, and operational excellence, ensuring alignment with business goals while maintaining high standards of integrity and professionalism in all activities.

Your work will enable us to tell the powerful story of our Scintilla offerings at scale, accelerating and enabling the growth for our business. You'll be part of a dynamic team with our associates and customers at the heart of all we do, surrounded by Marketing experts focused on delivering impactful business outcomes.

Responsibilities include :

• Develop a holistic marketing campaigns strategy across multiple channels with the right content mix to deliver against business goals and increase the engagement of our prospect and customer base
• Collaborate with cross-functional teams to ensure campaign messaging, branding, and timing are aligned to business initiatives
• Partner with internal Marketing team members to drive cross-team collaboration in email automation and lead scoring best practices to optimize content strategies that align with segmentation, prospect, and customer-centric opportunities
• Drive personalization strategies and enhancements via multi-channel marketing campaign tactics
• Establish, analyze, and report on campaign and program KPIs
• Regularly communicate strategic insights and recommendations to team stakeholders and Marketing leadership
• Build and maintain an inclusive campaign calendar and campaign best practices playbook
• Work with PMM and Creative teams to launch campaigns using internal and external tools
• Partner with Product Marketing, Creative team, Customer Success, Marketing leadership, and other neighboring teams to ensure all touchpoints are on-brand and impactful

Additional responsibilities include :

Qualifications include :

Preferred qualifications include :

Benefits include competitive pay, performance-based bonus awards, health benefits including medical, vision, and dental coverage, financial benefits including 401(k), stock purchase, and company-paid life insurance, paid time off benefits including PTO, parental leave, family care leave, bereavement, jury duty, and voting, and other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Location : Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.