Senior Manager, Product Marketing - Walmart Data Ventures

Senior Product Marketing Manager

Are you an experienced Product Marketing professional passionate about driving the success of innovative technology products? Join Walmart Data Ventures as a Senior Product Marketing Manager and play a key role in shaping the market impact of our data and analytics solutions. You'll use your product marketing expertise to develop go-to-market strategies, define positioning, and deliver compelling marketing programs that drive adoption and growth. This role reports to the Director of Product Marketing and can be based in Bentonville, AR or Hoboken, NJ.

About Walmart Data Ventures : Walmart Data Ventures is transforming retail by turning Walmart's unmatched first-party data into actionable insights. Serving 255 million customers across 10,500+ stores and eCommerce sites in 19 countries, we empower merchants and brands to make smarter, faster decisions through our Scintilla insights platformnow available in the U.S., Mexico, and Canada. Scintilla, meaning "spark," captures our mission : to ignite impactful ideas from even the smallest data points. We help businesses improve every step of the customer and product journey, driving real results. Join us and be part of a team that's redefining the future of retail through data-driven innovation.

What You'll Do

• Lead the go-to-market (GTM) strategy and launch of new data and technology products, including market landscape analysis, persona definition, and development of core GTM materials.
• Drive product adoption and awareness by creating and executing marketing content such as case studies, pitch decks, blog posts, and sales enablement tools.
• Partner with Product, Sales, and Analytics teams to define value propositions and use cases, transforming complex ideas into clear, impactful messaging.
• Develop product positioning and messaging that differentiates our offerings in the market, tailoring communication for multiple audiences and channels.
• Identify market growth opportunities through data-driven insights and collaborate with cross-functional teams to build compelling business cases.
• Manage the execution of multiple product launches across all stages of the lifecycle from early pilots to general availability and growth phases.

What You'll Bring

Preferred Qualifications

Minimum Qualifications

Option 1 : Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2 : 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications

Masters : Business Administration

Primary Location

221 River St, Hoboken, NJ 07030, United States of America