Senior Director, Product Marketing - Walmart Business

Senior Director of Marketing for Walmart Business

We are looking for a passionate, experienced B2B marketing leader to help scale this growing business. This role will be part of our US Marketing organization and also part of the Walmart Business leadership team. As the Senior Director of Marketing for Walmart Business, you will lead the development and execution of comprehensive marketing strategies to scale our offering and expand our membership program. You will oversee brand development, performance marketing, product marketing, and sales enablement, effortsensuring our positioning resonates with organizational customers, drives acquisition, and strengthens customer loyalty. In this highly visible leadership role, you will manage a high-performing team, drive cross-functional alignment across business, product, site, engineering, sales, and other enterprise teams, and use data to inform strategy and optimize results. You will operate with a strong sense of ownership, integrity, and purposedelivering measurable impact and helping Walmart Business become the go-to destination for business customers.

What You'll Do...

• Lead and Inspire a World-Class Marketing Team : Manage, and mentor a high-performing team which spans various functions including brand, digital media, performance marketing, content marketing, product marketing, sales enablement, marketing operations, and membership growth.
• Define and Drive Marketing Strategy : Own the end-to-end marketing strategy to grow Walmart Business and its membership offering, including customer segmentation, value proposition, acquisition and sales enablement, customer onboarding and engagement, etc.
• Establish Brand Positioning : Shape and evolve Walmart Business' brand to reflect the needs of our B2B customers and elevate our presence in the market.
• Own Go-to-Market (GTM) Execution : Develop and execute GTM strategies for new product and feature launches, working closely with product, sales, and operations teams to implement plans.
• Drive Membership Growth : Build marketing plans that fuel membership acquisition, conversion, and retention of Walmart Business+ members.
• Use Data to Optimize Performance : Define KPIs and continuously experimentleveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance.
• Cross-Functional Collaboration : Collaborate with key stakeholders across site, product, & engineering teams in co-development of business needs, ensuring site experience infuses Walmart Business marketing & new feature capabilities.
• Sales Enablement : Work closely with our Sales and Revenue Operations teams to understand and develop sales collateral, testimonial and other materials needed for our account executives to successfully land and expand larger, more sophisticated organizational customers.
• Influence and Advocate : Represent the voice of the business customer across the organization and champion marketing's role in driving B2B growth.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

Minimum Qualifications...

Option 1 : Bachelors degree in marketing, business administration, or related area and 6 years' experience in marketing, business administration, or related area. Option 2 : 9 years' experience in marketing, business administration, or related area.

Preferred Qualifications...

Masters : Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America