Global Senior Brand Manager (ACANA)

Global Senior Brand Manager (ACANA)

Champion Petfoods is expanding! We are excited to announce we are looking for a Global Senior Brand Manager (ACANA) to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion with its ORIJEN and ACANA brands is a key player in the global premium pet food industry.

Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us and the environment that sustains us are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

A strategic high-impact marketer who brings a strong global mindset, the Global Senior Brand Manager- ACANA brand will lead key brand building initiatives, from strategy to innovation, to in-market execution designed to accelerate growth across international markets.

Reporting to the Global VP Marketing ACANA, will support the development of the global 5-year Growth Strategy, global brand P&L, and execute global deployment.

This is a highly visible role that works across a matrixed organization, partnering closely with regional teams, agency partners, and cross functional stakeholders. Working in close partnership with the global brand experience, global media, regional leadership, innovation, and insight teams. This leader is an experienced marketer with a strong business acumen, who creates consumer centric plans rooted in insights and knows how to effectively deploy them through the business and across the globe to deliver exceptional results.

Ultimately, this role delivers our compelling purpose "a better world for pets."

Here's the scoop - Summary

Global Brand Custodian : Develop, effectively deploy, monitor and protect ACANA brand equity via the brand foundations toolkit. Including brand compass, food philosophy, brand meaning and story, visual ID, global range architecture, innovation pipeline, and communications. Nurturing a vibrant global brand community, representing the voice of the brand in all 80+ markets.

Global Growth Strategy and Planning : Support development of the ACANA brand 5 year growth strategy to ensure long term equity building, relevance, and growth across diverse markets. Anchor quality global growth levers using the Mars 'expert' growth model. Via this annual process, identify growth levers and build the business case to align the organization behind scale global opportunities.

Analytical rigor and business acumen : Through analytical rigor of global trends, category dynamics, competitive analysis, consumer insights, collation of regional growth opportunities, and core business acumen, provide insights and recommendations to senior leadership on global opportunities and challenges. Build expertise in translating data into global growth levers through the Mars 'Expert' Growth Model. The role is critical in driving profitable growth and ensures that deployment of growth opportunities align with the CHAMPION strategic objectives, thus fostering coherence and synergy across our global enterprise.

Create and deploy Global creative that elevate brand storytelling, inspires regional execution, and upholds creative standards. Lead agency partners, internal creative team, and media planning team to deliver breakthrough creative and data driven marketing.

Collaborate across global, regional, and local teams to ensure relevant cohesive brand building efforts and adaptation of executions to fit market needs.

Lead global portfolio management and range architecture define the optimal product assortment across regions, ensuring strategic alignment with brand positioning and pricing strategy. Drive portfolio efficiency while creating a compelling value proposition and maximizing profitability.

Drive innovation strategy and pipeline : Partnering with the innovations team, R&D, insights, and regions to identify consumer rooted breakthrough innovation.

Live and exemplify the Five Principles of Mars, Inc. within self and team.

What you'll bring

• Minimum 8 -10 years of brand management experience in a Global CPG or consumer facing organization
• Demonstrated success in leading global brands, innovation pipelines, and marketing campaigns.
• Strong analytical skills, strategic thinking, consumer insight interpretation and business acumen.
• Proven ability to build trust, develop and leverage relationships to influence stakeholders across geographies, cultures, and functions.
• Experience managing agencies and complex project workstreams across markets.
• Agile, solution-oriented mindset with comfort navigating ambiguity and change.
• Excellent written, verbal, storytelling and presentation skills
• Eagerness to stay up to date on the latest brand trends in the US and globally, especially in the pet world
• Team player with attention to detail, enthusiasm, curiosity, and organization skills.
• Extensive project management skills and cross-functional leadership.
• Pet owner preferred
• Bachelor's degree in Marketing or business or a related field is required; MBA preferred
• If not based in Colorado, periodic travel to Colorado corporate office will be required

What the role offers

What can you expect from Champion?

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

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