Paid Media Manager Job at Porch.com, Inc. in Seattle

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers, 2) led by advantaged underwriting in insurance, 3) to protect the whole home.

As a leader in the home services software-as-a-service ("SaaS") space, we've built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

Job Title : Paid Media Manager

Location : United States

Workplace Type : Remote

Job Summary

The future is bright for Porch Group, and we'd love for you to be a part of it as our Paid Media Manager.

Summary

We are seeking a Paid Media Manager to drive the strategy, execution, and optimization of our channel expansion initiatives. This role is ideal for someone who has had extensive hands-on experience in programmatic, social and addressable media buying. In addition to managing our existing paid media channels, this role will focus on building out new channel capabilities, developing an addressable data strategy, and driving test-first learning agenda in determining initiative incrementality.

What You Will Do As A Paid Media Manager

• Plan, execute, and optimize paid media campaigns across key platforms (Google Ads, Meta, TikTok, Programmatic, etc.).
• Manage budgets and ensure efficient allocation of spend across channels to maximize return on ad spend (ROAS).
• Develop and implement audience targeting strategies, leveraging first party and third-party data sources.
• Collaborate with creative teams to develop compelling ad creatives and messaging aligned with target audiences.
• Building Out New Channel Capabilities
• Identify and test new paid media channels to diversify and scale acquisition efforts.
• Develop frameworks to assess new platforms and ad formats for long-term viability and effectiveness.
• Partner with agencies and analytics to develop test methodology for assessing the incrementality of new channels
• Developing an Addressable Data Strategy
• Design a comprehensive approach to leverage first-party and external data for media targeting.
• Work closely with data teams to establish best practices for audience segmentation and personalization.
• Align data strategy with evolving privacy regulations and industry trends (e.g. cookieless tracking, GA4, CDPs).
• Testing & Incrementality in Paid Media
• Establish a robust testing framework to measure campaign effectiveness and incrementality.
• Implement A / B and multivariate tests to assess audience targeting, creative performance, and bidding strategies.
• Partner with analytics and agency teams to improve attribution modeling and understand true new-media impact on existing media.
• Performance Analysis & Optimization
• Design and implement a measurement plan. Monitor key performance indicators (KPIs) and provide actionable insights to improve campaign performance.
• Create and present insights on campaign results, trends, and future optimization strategies.
• Continuously iterate on bidding, targeting, and creative strategies based on data-driven learnings.

What You Will Bring As A Paid Media Manager

Preferred Qualifications

The application window for this position is anticipated to close in 2 weeks (10 business days) from 10 / 14 / 2025. Please know this may change based on business and interviewing needs.

At this time, Porch Group does not consider applicants from the following states for remote positions : Alaska, Arkansas, Delaware, Hawaii, Iowa, Maine, Mississippi, Montana, New Hampshire, and West Virginia.

What You Will Get As A Porch Group Team Member

Pay Range

Our benefits package will provide you with comprehensive coverage for your health, life, and financial wellbeing.

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What's next?

Submit your application and our Porch Group Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have!

Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.

Porch Group is an E-Verify employer. E-Verify is a web-based system that allows an employer to determine an employee's eligibility to work in the US using information reported on an employee's Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.