TikTok Shop Manager

Activate TalentNashville, TN, US

1 day ago

Job type

Full-time

Job description

TikTok Shop Manager

Our client is seeking a badass, data-obsessed TikTok Shop Manager to lead and scale their TikTok Shop channel with the precision of a performance marketer and the agility of a trend-savvy creator strategist. This is a full-time leadership position responsible for maximizing revenue, visibility, and brand equity through TikTok Shop, with full ownership of the platform's operations, performance, and ecosystem integrations. The TikTok Shop Manager will oversee campaigns, optimize storefronts, analyze daily performance metrics, and collaborate with internal teams and creators to ensure products stay at the top of the algorithm. The ideal candidate is deeply embedded in the TikTok culture and commerce space, understands GMV-driving mechanics, and brings a proven track record of scaling TikTok Shop strategies in the wellness, CPG, or lifestyle sector.

TikTok Shop Strategy & Leadership

Own and execute the overarching TikTok Shop strategy to drive GMV, conversion, and community engagement
Set weekly and monthly revenue and performance targets based on growth KPIs
Lead and manage internal and external contributors including creators, content producers, campaign assistants, and agency partners
Stay plugged into the TikTok Shop ecosystememerging features, algorithm shifts, shop incentives, creator affiliate trends, etc.

Storefront & Product Optimization

Optimize all product listings and bundles for discoverability, conversion, and compliance

Maintain and update the TikTok storefront layout, featured videos, cross-sells, and anchor content for each SKU

Implement promotional levers including limited-time offers, shop-only discounts, and creator incentives

Campaign Management & GMV Analysis

Launch and manage TikTok Shop campaignsfrom planned product pushes to fast-paced viral reactions

Monitor GMV daily; respond in real time to trends, product velocity, and stock / offer alignment

Leverage Creator Marketplace, Spark Ads, and affiliate networks to amplify campaigns

Partner closely with the TikTok rep team to gain visibility, white-listing, and access to beta features

Performance Marketing & Data Optimization

Monitor and optimize key metrics including CTR, CVR, AOV, CPA, refund rates, and fulfillment timing

Analyze campaign data to identify performance gaps and opportunities; iterate rapidly for improvement

Collaborate with media buyers and performance team to align TikTok Shop with Spark Ads and Paid UGC strategy

Creator & Influencer Collaboration

Partner with TikTok creators to script, brief, and deploy high-performing shop videos

Track content performance by creator, category, and hook-type; adjust outreach and seeding accordingly

Coordinate creator-led sales events, live streams, and time-sensitive drops

Cross-Functional Workflow & Automation

Work with fulfillment, ops, and customer support to ensure seamless order processing and backend sync

Use tools like Zapier, analytics dashboards, and AI workflows to scale execution efficiently

Coordinate with creative, design, and email teams to ensure cross-channel alignment

Qualifications

Required :

3+ years in eCommerce, marketplace, or DTC growth rolesat least 1+ year hands-on with TikTok Shop

Proven track record of growing GMV and optimizing storefronts on TikTok Shop

Deep knowledge of TikTok creator economy, Spark Ads, and shop tools

Strong analytical mindset with advanced experience in campaign tracking, testing, and conversion optimization

Experience managing paid and organic TikTok strategies and creator relationships

Highly autonomous with leadership instincts and exceptional attention to detail

Passionate about wellness, supplements, and digital commerce

Preferred :

Experience in fast-paced CPG, beauty, or wellness brand environments

Familiarity with TikTok Shop backend tools, creator affiliate portals, and catalog management

Strong collaboration skills across creative, retention, fulfillment, and paid media teams

Ability to work East Coast hours and respond quickly to trend-driven campaign windows

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Shop Manager • Nashville, TN, US

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