Senior Art Director (Buffalo)

Seeking a creative and strategic Senior Art Director to shape and execute our visual identity across multiple touch-points. This role will lead the design of product packaging, digital advertisements, and custom digital artwork while defining brand aesthetic through thoughtful color palettes, typography, and visual elements.

Responsibilities :

Develop and design product packaging that aligns with branding and market positioning.

Create compelling static digital advertisements for web placements.

Produce custom digital artwork to support marketing campaigns.

Establish and maintain brand identity guidelines, including color palettes, typography, and overall visual direction.

Collaborate with marketing and leadership teams to ensure brand consistency across all creative assets.

Requirements :

Minimum 4 years of professional experience in graphic design, branding, or related fields.

Strong portfolio showcasing expertise in product packaging, digital advertising, and brand identity development.

Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

Ability to think strategically about design and its impact on brand perception.