Email Marketing Manager

Guardian Customer Engagement Email Marketing Manager

Come join Guardian's team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you. We're committed to making employee benefits insurance simple to understand, choose and use - and we have a blast doing it! Is a culture where "We believe people count," "We do the right thing," "We courageously shape our future together," and "We go above and beyond for the people we serve" important to you? If so, Guardian is seeking an experienced, results-focused, and energetic customer engagement email marketing manager to support the Group Employee Benefits business.

This role will collaborate closely with our product marketing, field marketing, enrollment marketing, and content marketing teams to build and deploy client- and member-facing email marketing communications to drive customer engagement. This role will work with various stakeholders to drive email channel performance, work seamlessly across multiple email platforms, assist in the development of automation strategies, and contribute to the development of tools, processes, and frameworks to further email best practices in order to improve overall channel performance. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion.

You are :

A successful B2B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change.

Manage email campaigns in both the Pardot and Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting.

Responsible for management of internal stakeholders, acting as an internal email consultant on email marketing best practices.

Partner with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation.

Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools.

Excellent at communication (written and verbal) and have strong executive presence.

You have : Bachelor's degree

Minimum of 5 years of B2B / B2B2C email marketing experience.

Experience working with email marketing and marketing automation platforms required; specifically, Salesforce Marketing Cloud and Pardot experience required.

Experience managing clients either internally or in an agency environment.

Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment.

High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment.

Ability to think critically and make optimization decisions based on data analytics.

Demonstrated understanding of email marketing best practices.

Experience in Workfront or other project management tools required.

Skilled in marketing testing, data analysis, and reporting.

Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences.

Demonstrated willingness to 'roll up your sleeves' to get things done.

Experience working in MS Office (Excel, Word, PPT).

You will :

Build and deploy email marketing campaigns across a variety of audiences, products, and platforms to drive awareness and consideration for our Group Employee Benefits solutions in support of business objectives.

Think strategically to prioritize key projects to develop and execute email marketing campaigns that achieve the business's short and long-term goals.

Manage and maintain the email marketing calendar, ensuring timely scheduling, alignment with campaign objectives, and coordination across teams to support integrated marketing initiatives.

Establish email marketing best practices and develop strategies for automation to improve channel performance and efficiency, ensuring successful ROI for email marketing programs.

Design, build, and optimize automated email journeys to deliver personalized, timely communications that enhance engagement and support lifecycle marketing objectives.

Technical Skills : Familiarity with HTML / CSS for email formatting and troubleshooting.

Understanding of deliverability, inbox placement, and sender reputation management.

Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback.

Monitor Deliverability and Compliance : Maintain list hygiene, monitor bounce rates, and ensure compliance with email regulations.

Ability to interpret KPIs such as open rates, CTR, conversion rates, and A / B test results to provide clear campaign result metrics against goals and industry benchmarks.

Assess email performance against goals and make recommendations for improvement.

Our promise :

At Guardian, you'll have the support and flexibility to achieve your professional and personal goals.

Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.