Director, Sales Development

Director, Sales Development

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come Do The Best Work Of Your Life At Boulevard

As the Director of Sales Development, you'll lead and scale Boulevard's Sales Development organization of 50 SDRs and growing. You'll bring operational rigor and leadership to ensure the team performs at a high level today, while also building the strategy, systems, and processes that position us for the future.

This is a hands-on leadership role that combines tactical execution with strategic vision. You'll ensure Boulevard's SDR team consistently overachieves their goals, develops top sales talent, and operates with efficiency, clarity, and intentionality.

You'll also be a key partner across Sales, Marketing, Enablement, Operations, and Product, helping to evolve how we use tools, data, and emerging technologies to enable SDRs to focus on high-value human interactions while automating repetitive tasks.

What You'll Do Here

• Lead, coach, and scale a high-performing SDR organization, including SDR managers, across inbound and outbound for SMB and upmarket.
• Build and run the operating system for the team, driving forecasting accuracy, process consistency, performance management, and strong hiring and retention.
• Partner with Sales, Marketing, and Sales Operations to align targeting, messaging, qualification criteria, and handoffs, with clear reporting and visibility.
• Implement and optimize tools and workflows that improve team efficiency, analytics, and decision making.
• Drive best practices in prospecting and lead conversion, using AI and structured experimentation to raise quality and output.
• Forecast pipeline creation with precision, communicate insights to leadership, and adjust plans accordingly.
• Develop talent and culture, ensuring SDRs grow into future sales leaders.

What You'll Need To Thrive

Your starting total cash compensation for this role is between $172,200 - $246,000 depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.

In addition to the wonderful people you'll get to work with and challenging projects that'll push you - Boulevard is here to make sure you're always at the top of your game emotionally, mentally, and physically.

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.