Social Media Brand Manager & Marketing Creator

Summary

EXPECTATIONS :

Create and manage all social posts for Brewery and Event Hall social channels (Instagram, Facebook, Twitter, TikTok)

• Create, publish, and manage paid social media ads (ex. Instagram, Facebook)
• Responsible for chronicling, compiling and producing content that captures all aspects of our core business operations.

Including, but not limited to, manufacturing processes, onsite restaurant operations, agriculture / livestock, public & private events, lodging etc.

Create, publish, and manage email marketing campaigns

• Ability to clearly present concepts internally to obtain feedback from management
• Ability to be nimble, flexible, and revise copy or creative work based on team feedback
• Ensure inclusion of key marketing elements that make for a successful campaign, with a basic understanding of campaign tracking, analytics, and reporting.
• Ability to consistently meet deadlines Strong ability to work with colleagues at all levels. Ability to juggle multiple projects at one time, while producing exceptional output and meeting deadlines.
• Ability to manage partnerships with vendors (ex. Radio and magazine ads)

Description

Core Responsibilities :

• Design, implement and maintain the overall social media strategy for the company
• Oversee online presence : direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp.
• Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content.
• Plan, organize and implement a range of social media programs and events.
• Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines;

assessment of current ads; and ad management

• Develop and maintain relationships with social media influencers.
• Develop and maintain ongoing relationships with craft beer and wine community including but not limited to bloggers, brewers, wine makers, marketing and PR liaisons, bar owners and staff
• Website maintenance and upkeep; collect and maintain website analytics on a quarterly basis.

Qualifications

• Self-starter with the proven ability to work independently and adapt in a fast-paced growing environment.
• Minimum of 3-5 years experience in digital marketing, or similar field, and / or a minimum of a bachelor’s degree in marketing with 2 years experience in the field.
• Must be proficient with Adobe Creative Suite (InDesign, Illustrator, Photoshop), and Microsoft Word and Excel, Google Drive
• Understanding of effective design with an eye for and ability to create engaging content including photos, video, editing
• Aptitude for exceptional copywriting
• Project management minded with strong organizational skills
• Desire to work in the food and beverage industry, with a strong knowledge of beer preferred
• Availability to work nights and weekends as needed

Compensation & Benefits